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15 TED Talks Every Sales Professional Should Watch

By in Sales

by Cassie Wilson for HubSpot Great sales departments motivate their employees with incentives, contests, and — you guessed it — pep talks. Viewed regularly by millions across the globe, TED Talks bring valuable new perspectives to the table. Here are 15 valuable TED Talks from experts across industries to kick off your day. The Best TED Talks for Salespeople Hrishikesh Hirway: What You Discover When You Really Listen Christina Costa: How Gratitude Revives Your Brain Warren Valdmanis: What Makes a Job “Good” – and the Case for Investing in People Ashley M. Grice: The Power of Purpose in Business Kevin Kelly: The…

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Email Analytics [Research]: 8 Email Marketing Metrics You Should Track

By in Uncategorized Tag ,

by Erica Santiago for HubSpot Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email, common marketing email mistakes, and what inspirational email marketing looks like. But at the end of the day, it doesn‘t matter how optimized my emails are if I can’t properly track my email analytics or if I'm unsure what metrics need my attention. Fortunately, my experience sending email marketing materials, such as newsletters, has given me a wealth of knowledge I'm happy to pass on to other marketers and business owners. Let's explore eight…

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HR Query: How to Hire Top Talent

By in Human Resources Tag ,

By HR Daily Advisor Staff Although Hanna Neuborn, Global Head of Talent Science at Canonical, doesn’t believe she’s found the Holy Grail of finding the best talent, she feels it’s pretty close and has been effective for her company.  At the start of 2023, Neuborn was integral in turning Canonical’s Talent Acquisition team into a Talent Science team. Canonical employs staff in more than 30 countries, the majority work remotely, and receives nearly 80,000 applications each month. Neuborn felt that a better process to establish exactly which candidates would be the best fit for their business was needed so she brought together a team of…

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6 Proven Tricks to Get Your Prospect’s Attention in 30 Seconds or Less, According to SellHoffman’s Founder

By in Marketing Tag ,

by Jeff Hoffman for HubSpot Today's buyers are busier than ever before. So for a sales rep to connect with a prospect, they must supersede all the other tasks, priorities, emails, meetings, and notifications the prospect has on their plate at that very minute. They have to convince the buyer to put everything else down and listen to them. Sounds like a Herculean task. And it is … if you take the same approach as every other rep. Most reps go into prospecting calls projecting an air of authority and credibility. After all, why would a buyer listen to someone…

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4 ways to find unique content ideas from real-life insights

By in Content Marketing, Marketing

by Brandon Schmidt  for Search Engine Land Marketers often work at a distance from frontline operations. We may not directly build the product, deal with angry customer phone calls, or be out in the field selling. We might even be at an agency, an additional level removed from the shop floor or direct interactions with the target customer.  How, then, can you: Know what to write about? Insert meaningful insights into your landing pages or ad creative? Effectively persuade your target audience that you are the clear choice over your competitors?  Digging new wells to find new content One of…

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How to integrate generative AI in your SEO

By in Artificial Intelligence and Machine Learning Tag , ,

by Marcus Miller for Search Engine Land As the initial buzz around AI dies down, the practical use of generative AI is now well-established in the content creation world.  In theory, this creates a huge content marketing opportunity. However, as we are seeing, there are many pitfalls from an SEO perspective.  This article outlines how we are primed to make such mistakes, ways Google has tackled this historically and how to safely integrate generative AI in your SEO and content marketing.  Pitfalls and problems Human beings are hardwired to seek the path of least resistance.  Generative AI tools seemingly make it easy…

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Does Google Think Your Website Is Spam?

By in Work Tag , ,

by Rebecca Churt for HubSpot Everyone who uses the internet knows the frustration of web spam, where you find a promising page in search results that is useless. And we all know Google hates spammy websites, probably even more than we do.  But as a site owner, how do you know if your site visitors and Google consider your website spammy? And what should you do to ensure it isn't considered *GULP* web spam? If you have concerns about your website being considered spammy, here is helpful information to know when optimizing your website. As you read through these items, ask…

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The Complete Guide to AI Algorithms

By in Artificial Intelligence and Machine Learning

by Harshit Baluja for HubSpot Artificial intelligence is appearing in every industry and every process, whether you're in manufacturing, marketing, storage, or logistics. There are scores of examples of AI in the real world. That includes technical use cases, like automation of the human workforce and robotic processes, to basic applications. You'll see AI in search engines, maps and navigation, text editors, and more. But have you ever given a thought to how these machines work? AI systems run on algorithms, but not every AI algorithm is the same. If you understand how AI algorithms work, you can ease your business processes, saving…

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Unhappiness is Contagious:  Navigating the Low Turnover Phenomenon

By in Human Resources

By Kim Tabac for HR Daily Advisor In the current economic landscape, where unemployment rates are at their lowest in decades, an intriguing paradox has emerged, and we are experiencing an unexpected trend:  Employees are staying put. Employees across industries are choosing to remain in their jobs, not out of a profound love for their work or unwavering loyalty to their employers, but largely due to fear of employment amidst the rising cost of living, and the struggle that many employees are facing in maintaining their lifestyle amidst rising interest rates and fears of a looming recession which is getting quite…

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The Email Sequence That Earned Us $100,000 in 30 Days

By in Email Marketing, Marketing Tag

by Matthew Scott for HubSpot Like most small businesses, we at Feed. The Agency used to get 90% of new clients from referrals. If we had more time, we‘d generate leads through inbound marketing. If we had more money, we’d purchase $30,000+ in advertisements or sponsorships. But we had limited time AND money. So, we had to come up with a different solution — email sequences. Email marketing ROI can be as high as 3600%, generating as much as $36 for every $1 spent. An email sequence adds even more value because of the time it can save. In addition, they've been…

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