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Refreshing content: How to update old content to drive new traffic

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by Jessica Foster Just like a deep “spring cleaning” clears out the clutter after a long winter or a rejuvenating scalp massage melts away stress after a tough work week, we all need a refresh occasionally.  The same goes for your website – which can quickly get cluttered with outdated, unoptimized content.  That’s why taking the time to reset, refresh, and re-optimize your content is so important. A content refresh isn’t just about tidying up, though.  It’s also about making room for new ideas, renewed value for your readers, and timely relevance in the eyes of search engines.  This can…

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How AI Thinks It’s a Journalist: The Real Story of Large Language Models (LLMs)

By in Artificial Intelligence and Machine Learning, Work Tag , , ,

By Contently AI Writer AI isn’t writing your next Pulitzer-winning article—at least, not yet. But it does have something in common with a sleep-deprived journalist on a deadline: it predicts what should come next, based on patterns it has seen before. Let’s break down how Large Language Models (LLMs) actually work—without the sci-fi hype. (Note: this post was written entirely by ContentlyAI (v0.3). While it was reviewed by a human, it’s not yet perfect!) Step 1: AI Reads Like a Research Intern, But With Some Major Flaws Before ChatGPT could generate articles, OpenAI trained it by feeding it a massive slice…

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7 AI Applications for Small Businesses to Use in 2023

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Posted by Tim Ito for marketing nice guys There is no doubt in our minds that 2023 is the year of the machine. This isn’t just big business using artificial intelligence and machine learning for deeper data discovery, it’s everyone. With the spread of AI to common applications such as ChatGPT, the technology is now more accessible than ever. What are some applications to take advantage of if you’re a small business? Here are 7 suggestions to start using today. No. 1: Chatbots (Website) Chatbots are computer programs designed to simulate conversation with human users, especially on a business’ website. They can be used…

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Google Search Generative Experience adds videos to AI-generated answers

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by Barry Schwartz for Search Engine Land Google’s new Search Generative Experience now can not just show images in the AI-generated answer but also can show playable videos. “Over the next week, you’ll begin to see videos within some overviews where it’s helpful to see something in motion,” Google wrote. What it looks like. Google sent us a screenshot for a query on that shows a video embedded directly in the AI-generated answer. You can click on the image to enlarge it: More improvements. Google also confirmed rolling out links in the AI-generated answers, something we covered yesterday. “To help you better understand how recent the information…

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How To Write Like a Journalist (And Why It Matters in Marketing)

By in Content Marketing, Marketing Tag , , , ,

By Kyle Covino for Brafton.com The importance of good journalism can’t be overstated. Journalism is an art: It’s not just telling a story, it’s about helping the reader read it through to the end. Perhaps above all, it should produce positive results in society. To quote Andrew Vacss: “Journalism is what maintains democracy. It’s the force for progressive social change.” A free, democratic society is impossible without accurate and ethical journalism. But the qualities that make up this art can be extended to many other forms of writing — notably marketing — in a big way. How’s that? Read on to find…

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