Tag marketing efforts

AI-generated content: To label or not to label?

By in Artificial Intelligence and Machine Learning, Content Marketing, Marketing Tag , , ,

by Julia McCoy  for Search Engine Land Do you know that a whopping 85.1% of marketers now use AI in their content production workflow? With the proliferation of AI-generated content, are you obliged to disclose to search engines and readers that a bot created your content? This is a question many have been asking as the latest AI platforms help people create near-perfect content. So, is it necessary to label content that’s been produced using AI? Is this beneficial to publishers and readers? Those are the questions we’ll be tackling in this article. What is AI labeling? AI labeling simply means letting…

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How To Use AI To Organize Content And Accelerate The Customer Journey

By in Artificial Intelligence and Machine Learning, Content Marketing, Marketing Tag , , , ,

BY BRUCE MCKENZIE for Biznology More than 80% of today’s buying journey is driven by independent research and internal buying group discussions. Not only does that require companies to generate lots of digital content to help buying teams who are doing their own research, there also needs to be a better way to organize it so buyers can easily find what they’re looking for. New AI-powered solutions are changing the way that content can be organized and presented to accelerate the customer journey. Buyers responding to a recent Demand Gen survey urged B2B vendors to “ditch the traditional style of organizing…

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The Top AI Tools by Search Volume and User Rating

By in Artificial Intelligence and Machine Learning Tag , ,

by Ayaz Nanji by MarketingProfs Which artificial intelligence tools are searched for the most online? Which tools get the highest ratings from users and have the most social media followers? To find out, researchers at Tipalti examined Google search volume data, G2 reviews data, and Twitter and LinkedIn data—all from March and April, 2023—for a number of well-known AI tools. ChatGPT is by far the most searched for AI tool on Google, the researchers found. Krisp, Copy.ai, Podcastle, and Jivochat get the highest average ratings from users on G2 among the AI tools examined. TensorFlow has the most Twitter followers among the AI tools examined and Freshchat…

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10 Alternatives to Jasper.ai, ChatGPT, and Other Popular AI Tools

By in Artificial Intelligence and Machine Learning, Information Technology, Marketing Tag , , , ,

by Olivia Deng for HubSpot At this point in time, it's becoming quite obvious that generative AI isn't going anywhere. In fact, the market's projected to reach $126.5 billion by 2031, growing by 32% from 2022 to 2023. If your role involves copy or content marketing, you’ve probably heard of Jasper.ai and ChatGPT, and a few of their alternatives. At a glance, today's AI content tools might seem pretty similar. But, there are a variety of factors to consider, including the types of content they specialize in, versatility in generating different pieces of content, UX, and price. In this blog post, we will go over…

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Is This Working? How to Know If Your Marketing Is Any Good

By in Marketing Tag , , , , , , , ,

by Megan Noorman for Zen Media As a B2B CEO, it’s crucial to know if your marketing tactics are delivering results. The question: “Is my marketing working?” or “Is my marketing any good?” is one we hear from many CEOs—both clients and otherwise—who simply don’t know how to tell one way or the other. With the rise of digital marketing, there is a lot to track, but not all metrics or key performance indicators are created equal, and what’s “good” for one brand, may not be for another. So is your marketing working? Is it any good?  That all depends on how…

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