by Manno Notermans for Think Orion Through webinars, B2B companies position themselves as experts within a particular area. What happens is that as the email list grows, other companies and businesses start to reach out to the webinar’s speaker. They ask for advice and guidance on specific topics. In this case, the host can have a high impact and can generate leads to convert them into customers. According to Content Marketing Institute, in 2015, over 60% of B2B businesses included webinars in their marketing strategies. However, to benefit from webinars, you need careful planning, strategy, and execution. Since the sales price…
B2B Webinars: Why you should use them to grow your business
