by Karie Burt B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand their audience in a quest for scale while balancing the need to focus on highly targeted personas who are the most relevant to maximize efficiency and results. And you can throw in another conundrum: Marketers must now adhere to strict privacy regulations, but they are driven to amass ever increasing customer data to reach customers more effectively. As for goals, B2B marketers are supposed to be "customer…
Ethical Marketing Can Clarify Muddled Data Use and Marketing Goals
