Archive June 30, 2025

Five Lessons B2B Marketers Can Learn From Taylor Swift’s Brand Strategy

By in Marketing Tag , ,

by Mike Ford Taylor Swift's campaign to reclaim her first six albums' master recordings was a masterclass in long-term brand strategy, as well as a legal and creative win. By controlling her narrative, activating her audience, and expanding without dilution, Swift demonstrated tactics directly applicable to modern marketers, especially those in B2B. In reclaiming her masters, Swift has provided marketers with five key strategies to apply in their own marketing. 1. Build with long-term ownership in mind Swift had a clear objective: to regain ownership of her work. She planned patiently, executing in phases while keeping fans engaged across years, creating…

Read More

Survivorship bias in business and sales: Learning from what we don’t see

By in Sales

Written by: Michael Welch Early on in my sales career, I landed a big (at the time) deal after cold emailing about 30 prospects using a certain template. That one win had me convinced I’d cracked the code. I believed if the messaging worked for me once, it would work over and over, which is why it took me way too long to admit to myself that it was flopping besides the single exception. I was reluctant to try other messaging tactics because I had fallen victim to survivorship bias before I even knew what it was. What is survivorship bias?…

Read More

How to Keep Your Team’s Creative Pulse Racing—Because Outdated Approaches to Creativity Won’t Survive in the Age of AI

By in Work Tag , , ,

by Ayelet Noff In a world increasingly turning to AI as a go-to solution, human creativity remains irreplaceable. Because true breakthroughs don't come from algorithms, they come from people. At the end of the day, it's our teams' ingenuity, intuition, and originality that push boundaries and drive meaningful change. A lack of creative opportunities in the workplace contributes to burnout, leaving employees disengaged. As leaders, we have a responsibility to cultivate their creative energy by prioritizing exploration over perfection. However, unlocking that potential requires intentional strategies. I've learned this firsthand in the PR industry, where pushing the boundaries of creative thinking isn't…

Read More

Leveraging AI for Proactive HR Solutions 

By in Human Resources Tag ,

By Lin Grensing-Pophal Not long ago, HR teams focused mainly on looking backward—reviewing metrics like turnover rates, engagement scores, and time-to-fill stats to guide decisions. But that’s changing fast. Thanks to AI, HR is stepping into a new role: not just reacting to the past but anticipating what’s next—and taking action in the moment. Welcome to the era of prescriptive HR.  It starts with predictive analytics, which gives HR leaders a window into the future. Tools can now forecast when a department might see a rise in turnover or flag roles that could become irrelevant. But that’s just the first…

Read More

Ethical Marketing Can Clarify Muddled Data Use and Marketing Goals

By in Marketing Tag , ,

by Karie Burt B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand their audience in a quest for scale while balancing the need to focus on highly targeted personas who are the most relevant to maximize efficiency and results. And you can throw in another conundrum: Marketers must now adhere to strict privacy regulations, but they are driven to amass ever increasing customer data to reach customers more effectively. As for goals, B2B marketers are supposed to be "customer…

Read More

The Pay Cycle is Broken: Here’s What HR Leaders Can Do About It 

By in Finance, Human Resources Tag , ,

By Ron Gavor Flexibility has moved from a ‘nice-to-have’ to a ‘non-negotiable’. Ever since the pandemic reshaped how and where we work, employees have been rethinking every corner of their employment—from hybrid schedules to mental health benefits to how and when they get paid.  One of the clearest signals is the growing demand for on-demand pay. Today’s workforce is done waiting for arbitrary two-week cycles to access money they’ve already earned. HR teams that recognize this shift are boosting financial wellness and gaining a competitive edge in hiring and retention.    When employers offer on-demand pay, employees respond with loyalty, trust,…

Read More

Editing Is Where the Writing Happens

By in Work Tag ,

Writers often romanticize the first draft. The image of pouring raw thoughts onto a blank page suggests creativity, spontaneity, and flow. But in reality, the draft is only the beginning. It may contain sparks of meaning, but it rarely delivers clarity, purpose, or structure. Those qualities emerge later, during editing. Good writing is not about what you say first. It is about what you shape from that first attempt. Drafting produces material. Editing creates meaning. This article explains why revision, not the rough draft, determines whether a piece connects with readers or gets lost in the noise. Writers of all…

Read More

Will Google’s AI Overviews kill the click?

By in Marketing Tag , , , , ,

Written by Jenny Abouobaia Your content may appear in AI Overviews – without traffic to show for it. Learn how to adapt your SEO for zero-click search. AI Overviews don’t just steal clicks. They dominate screens. Google’s AI-generated summaries now stretch across the top of search results like they own the place. And let’s be real, they do.  With links, carousels, citations (sometimes), and full how-to answers, they often push organic listings entirely below the fold. You can’t miss them – which means you can’t ignore them. The real question isn’t, “How do I get featured?”  It’s, “Should I even want to…

Read More

Striking the Balance Between High Tech and Human Connection

By in Human Resources Tag , ,

By Jenna Estlick HR leaders across industries are finding creative ways to integrate AI and other new technologies into their workflows. Some are carefully testing the waters, while others are jumping in with AI integration embedded throughout their workday. Regardless of adaptation level, all HR professionals are trying to balance new efficiencies with the heart and soul of HR as a profession: emotional intelligence and human connection. In conversations I’ve had with HR leaders across industries through my role at Versique, I have heard a consistent theme: the future of HR isn’t about choosing between technology and human connection, it’s…

Read More

What you’re doing wrong in your marketing emails [according to an email expert]

By in Uncategorized

Written by: Curt del Principe One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust in my Google Drive. This week, I’ve got three lessons I just couldn’t waste from the most-shared interview in the history of Masters in Marketing. Email marketing expert Jay Schwedelson is back, and this time he’s coming in hot with what you’re (probably) doing wrong with your email marketing. And, in all honesty, I’ve committed some of these sins with this very newsletter. (Oopsie!) Click Here to Subscribe to Masters in Marketing Jay Schwedelson Founder, SubjectLine.com; Host, Try…

Read More