Archive June 5, 2025

A Brief History of Sales Technology

By in Sales Tag , , , ,

BY GEORGE BRONTÉN Sales technology has certainly changed across the decades. From the first Rolodexes to today’s massive, AI-equipped juggernauts of automation with all the bells and whistles, we’ve come a long way. To celebrate (and evaluate), here’s a brief history for your enjoyment. Early Tools Were Designed For Record-Keeping Everyone knows that the Rolodex, invented in 1956, was one of the earliest forms of “CRM” to enter the scene. The Rolodex was a way to manage the dozens and even hundreds of business cards a salesperson might accumulate. It was another thirty years before the Rolodex gave way to new technology.…

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Human Content: What It Means & Why It’s Important

By in Artificial Intelligence and Machine Learning, Content Marketing Tag , , , ,

by Marcus Sheridan Every day, your potential customers are bombarded with thousands of brand messages. Most of them? Robotic, overproduced, and instantly forgettable. And as AI enters the mainstream, that noise is only getting louder. So how do you stand out? By sounding unmistakably human. Because today's buyers don't just want answers, they want to hear from real people who understand their problems and have lived their frustrations. Human content builds trust, sparks emotion, and creates real connections. It's felt. It's remembered. It moves people to act. The Markers of Human Content What separates a human voice from the sea of…

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AI is kicking off the next revolution of B2B PLG

By in Artificial Intelligence and Machine Learning Tag , , ,

by ELENA VERNA Product-Led Growth (PLG) changed the game. Instead of being sold bloated software over steak dinners and locked into multi-year contracts, customers started choosing products that actually solved their problems - tools that were easy, delightful, and self-serve. But even with PLG, you were still hunting for the best-fit product. You’d trial, compare, and compromise. Most of the time, you ended up paying for a bloated platform just to use one tiny feature. Enter Lovable, which flips that script - and unlocks a market dynamic we’ve never seen before. If PLG was about finding the right/best product on your…

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How I get fired up for my cold calls, insights from my 18 years in sales (+ tips for reps)

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Written by: Davidson Hang When I was in 5th grade, I was voted “Most Reserved” in the yearbook at Dewey Elementary School in Cherry Hill, NJ. I had just moved back to Jersey after bouncing around SoCal. I was a shy kid, nervous about making new friends. No one would expect me to go into sales, a field that’s all about forging new relationships. Yet, I started my career in sales at 19 years old. I was just a kid with a phone, a quota, and crippling self doubt. Today, I’m the Head of Business Development at Untap Your Sales Potential. I’ve made…

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