Category Content Marketing

By Michael Brenner for Marketing Insider Group Google’s thrown down the gauntlet: Content marketing is king of the SEO hill. If your business has been slow to give content marketing the crown in your marketing strategy, it’s time to hustle. The folks at Google aren’t being subtle about it. Their SEO Starter Guide is pretty clear: Awesome content influences your site more than any other factor. We’re talking blogs, tweets, emails, forum chats, you name it. Not convinced? The numbers speak for themselves. Content marketing can shoot your conversion rates through the roof, costing 62% less than traditional marketing while offering six times the…

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by Jesse Liszka for MarketingProfs You've heard of user-generated content, but how about employee-generated content? Of all the types of content at your disposal, employee-generated content (EGC) is the most effective at simultaneously building your brand's authenticity, attracting new talent, boosting job satisfaction, and driving social engagement. It not only fosters a culture that values the opinions of its employees but also communicates that culture of integrity to the masses. Why is it so effective? Because customers and jobseekers alike trust all types of user-generated content—including employee-generated—more than the content produced by your brand. So, what exactly is employee-generated content, what…

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by B2B Marketing Directions If you've ever bought or sold a house, you're probably familiar with the concept of curb appeal. Curb appeal is the visual attractiveness of a house as seen from the street, and it's what creates a potential buyer's first impression of the house. Real estate professionals know curb appeal plays a big role in determining how quickly a house will sell and what the selling price will be. Good first impressions are also important for successful B2B marketing. Today, most potential buyers will form their first impression of your company based on the content you produce.…

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by The MessageUp Newsletter Hi there! It’s Matt with MessageUp. At a recent networking event, I was chit-chatting with the CEO of an early-stage fintech company. Her business had recently secured Series A investment and she was busy hiring for key positions and preparing to launch the next version of their software. When I explained how MessageUp helps leaders to design and implement effective content marketing strategies, she nodded enthusiastically. As an accountant by training, she could immediately tell when a company had its financial affairs in order but, as she put it, “I’m not so sure about marketing.” Based…

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By Lauren Basiura for Marketing Insider Group Today, we’re rolling out the red carpet for 10 small businesses that crush it in content marketing. Nailing the content marketing game is your golden ticket to profit paradise. But, what’s the secret behind killer content marketing? And how do you get a piece of that action to boost your ROI? Consistency and know-how are your best buddies in the content marketing realm. Dropping awesome newsletters, engaging blog posts, and snappy social media updates can seriously amp up your business game. Still on the fence? Hold onto your hats because we’re spotlighting 10 small businesses that are not…

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By Michael Brenner for Marketing Insider Group Ever wonder why 45% of content marketers are breaking a sweat over how to scale content marketing? It’s no big surprise, really. Creating top-tier content is a bit like brewing the perfect cup of artisan coffee – it takes time, skill, and a whole lot of beans (or in our case, resources). But in reality, scaling your content marketing is like upgrading from a cozy café to a coffee empire. It’s tough, sure, but boy, does it pay off! The real question is, how do you amp up your strategy without it becoming a thorn in…

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by Judith Ingleton-Beer for MarketingProfs Creating high-quality content can open up an entire new avenue for media coverage, putting subject-matter experts and company developments in as many targeted publications as possible—without breaking the bank! Almost two-thirds of B2B buyers say their corporate brand messaging is too vague to actively represent their brand and attract buyers. That means the performance of high-quality, on-message strategic content you've placed will be under the spotlight. B2B PR and marketing professionals will need to extract new value for money and maximize the content lifecycle by telling creative stories, conducting research, and using SEO. No Pay-for-Play in Sight…

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