Category Artificial Intelligence and Machine Learning

Boost HR Tasks With Generative AI

By Lin Grensing-Pophal Jody Hay is director of HR at TA Services where, he says, the company has “embraced Generative AI as a valuable tool to enhance HR functions, including training and development, content creation, and employee engagement analysis.” But he’s quick to add, that doesn’t mean that the human has been removed from human resources. “While we still rely on human oversight and expertise, AI has significantly increased our efficiency and effectiveness in certain key areas.” Hay explains how GenAI is being used in several areas to gain efficiencies. Job Analysis and Course Material Creation “One of the biggest time savers has…

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How AI Will Reshape HR in 2025

By Louise Willoughby, In recent years, the HR world has felt the strong influence of AI, forcing leaders to rethink how technology can enhance their roles and team strategies. Starting in late 2022, with the unveiling of ChatGPT and the explosion of the AI hype cycle, HR leaders have been scrambling to integrate this technology into their operations. In doing so, they’ve been faced with fundamental questions about the field. What, in the end, is HR for? And how exactly can advanced technology help practitioners accomplish their aims more effectively? It has always been clear that AI was never going…

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I Tried Three Generative AI CRMs: Here Are My Thoughts

by Zoe Ashbridge AI is becoming a core part of CRM systems. Considering the time-saving benefits, it’s unsurprising that generative AI CRMs can be incredibly valuable in helping businesses grow. I’ve already written an article on CRMs with AI, but I wanted to take my curiosity about AI and CRM one step further. So, in this article, I’m focusing specifically on three generative AI CRMs, how generative AI can improve the sales process, and much more. While researching this article, I’ve tried to find unique ways of using generative AI in CRMs. I’ve also spoken to people using it in their…

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AI and online reputation: How to stay in control

by Anthony Will From automating review responses to suppressing negative search results, AI is making online reputation management (ORM) faster, smarter, and more effective.  But while AI offers powerful tools, businesses must use them strategically to maintain authenticity and trust.  Here’s how AI is reshaping ORM – and what brands need to do to keep up. Online reputation management in the age of AI In today’s digital-first world, a brand’s online reputation is more than just a reflection of its customer service. It’s a key driver of success or failure.  A single negative news story, an influx of bad reviews, or even an outdated piece…

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Therapy for ChatGPT? How to reduce AI ‘anxiety’

by University of Zurich Distressing news and traumatic stories can cause stress and anxiety—not only in humans, but also in AI language models, such as ChatGPT. Researchers from the University of Zurich and the University Hospital of Psychiatry Zurich have now shown that these models, like humans, respond to therapy: an elevated "anxiety level" in GPT-4 can be "calmed down" using mindfulness-based relaxation techniques. Research shows that AI language models, such as ChatGPT, are sensitive to emotional content, especially if it is negative, such as stories of trauma or statements about depression. When people are scared, it affects their cognitive and…

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How AI Thinks It’s a Journalist: The Real Story of Large Language Models (LLMs)

By Contently AI Writer AI isn’t writing your next Pulitzer-winning article—at least, not yet. But it does have something in common with a sleep-deprived journalist on a deadline: it predicts what should come next, based on patterns it has seen before. Let’s break down how Large Language Models (LLMs) actually work—without the sci-fi hype. (Note: this post was written entirely by ContentlyAI (v0.3). While it was reviewed by a human, it’s not yet perfect!) Step 1: AI Reads Like a Research Intern, But With Some Major Flaws Before ChatGPT could generate articles, OpenAI trained it by feeding it a massive slice…

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Is There Management Potential for AI?

By Lin Grensing-Pophal for HR Daily Advisor The traditional image of a manager is being reimagined in the digital era as artificial intelligence (AI) begins to carve out its role not just as a tool but also as a team member. A recent pilot study conducted by Inspira AI in collaboration with academic experts sheds light on an intriguing development: AI’s success in enhancing workplace productivity and fostering positive work habits. AI Improving Productivity This study looked at AI tools’ ability to improve employee productivity and habit formation. Over the course of the research, which involved 27 employees from a digital marketing…

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The Evolving Role of AI in Benefits Administration

By Bill Bellew for HR Daily Advisor The world of work is changing fast, with people working from home, in the office, or a mix of both. This keeps HR teams on their toes, especially when it comes to benefits. That’s where AI, widely known as Artificial Intelligence, comes in – like a super-powered assistant to help HR manage everything smoothly. AI can automate tasks, crunch data like a champ, and even give personalized advice. This means HR can be more efficient, make better decisions, and keep employees happy. Let’s explore three key opportunities where AI can improve benefits administration…

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What You Need to Know About OpenAI CustomGPT

By Lauren Basiura for HubSpot Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to your business’s unique voice and needs? Well, according to OpenAI’s CustomGPT, now you can. That’s right—in a world awash with generic AI solutions, CustomGPT stands out by offering something that seems almost too good to be true: customization that actually meets your specific requirements. At Marketing Insider Group, we’ve seen our fair share of “next big things,” but we’re especially intrigued by CustomGPT. Why? Because it’s not just another tool in your digital arsenal—it’s claiming to be the craftsman…

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ChatGPT makes links more prominent

by Danny Goodwin for Search Engine Land ChatGPT now features “more prominent” links to sources in its responses for paid users, OpenAI announced. Links won’t appear in the free version of ChatGPT, however. Why we care. Brands, SEOs and content creators of all sizes have been extremely considered about the parasitic nature of generative AI. Large AI companies like OpenAI have consumed large amounts of web content and provided answers without attribution. The addition of links is a step in the right direction. However, it’s unknown whether people will actually click on those links. What it looks like. The links (or citations)…

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