Tag sales

Human Content: What It Means & Why It’s Important

By in Artificial Intelligence and Machine Learning, Content Marketing Tag , , , ,

by Marcus Sheridan Every day, your potential customers are bombarded with thousands of brand messages. Most of them? Robotic, overproduced, and instantly forgettable. And as AI enters the mainstream, that noise is only getting louder. So how do you stand out? By sounding unmistakably human. Because today's buyers don't just want answers, they want to hear from real people who understand their problems and have lived their frustrations. Human content builds trust, sparks emotion, and creates real connections. It's felt. It's remembered. It moves people to act. The Markers of Human Content What separates a human voice from the sea of…

Read More

How I get fired up for my cold calls, insights from my 18 years in sales (+ tips for reps)

By in Sales Tag ,

Written by: Davidson Hang When I was in 5th grade, I was voted “Most Reserved” in the yearbook at Dewey Elementary School in Cherry Hill, NJ. I had just moved back to Jersey after bouncing around SoCal. I was a shy kid, nervous about making new friends. No one would expect me to go into sales, a field that’s all about forging new relationships. Yet, I started my career in sales at 19 years old. I was just a kid with a phone, a quota, and crippling self doubt. Today, I’m the Head of Business Development at Untap Your Sales Potential. I’ve made…

Read More

How to Build a High-Performance Sales Culture Without Burning Out Your Team

By in Business Management, Sales Tag , , , ,

by LIZ CHRISTO DEAR STAGE 2: We’re a small team, but have plans to double the sales team this year. It feels like we have to be more intentional about our culture. How do you strike the balance between a high-performing, competitive environment and a nurturing, productive tone? ~CULTURE CONSCIOUS LEADER DEAR CULTURE-CONSCIOUS LEADER: Scaling a sales team is an exciting challenge, but it also comes with a key responsibility—building the right culture from the start. You want a team that thrives on performance but doesn’t spiral into burnout or overly competitive toxicity. So how do you strike that balance? I caught…

Read More

Using AI to Build Stronger Connections with Customers

By in Artificial Intelligence and Machine Learning, Sales Tag , , , , , , , ,

by Maureen Burns, Sharona Sankar-King, Priscilla Dell’Orto, and Eduardo Roma for the Harvard Business Review The surge of generative artificial intelligence (AI) applications is spurring exciting innovations and consumer experiments, but it also worries many people who are concerned about data privacy or only being able to communicate with a company through a bot. These concerns are especially acute in industries where customer interactions and data privacy are critical, such as banking or healthcare. Some level of anxiety typically accompanies breakthrough technologies, and it’s natural to worry about a technology that mimics human intelligence. As this new class of large…

Read More

Full steam ahead: What can we learn from Generation Z to create distribution’s brightest future?

By in Operations, Revenue, Sales Tag , , , ,

by Mark Dancer on Innovating B2B Generation Z, the first generation born into a world powered by the Internet, is coming of age, entering the workforce, pursuing advanced education, and pushing for change. Generation Z is the future of everything. In this edition, I share insights about Gen Z gleaned by listening to Roberta Katz, a cultural anthropologist, lawyer, and senior research scholar on the Stanford Pathfinders podcast. As a Baby Boomer, I feel obligated to listen to Gen Z’s members, learn from them, and at the same time, offer my network and knowledge to help them find answers, resources, and connections. I’m…

Read More

Pros & Cons of AI Email in Sales [+Tools to Consider]

By in Artificial Intelligence and Machine Learning, Information Technology, Sales Tag , ,

by Kiran Shahid for HubSpot To say that ChatGPT has thrown the internet into a frenzy would be an understatement. Since December 2022, interest in the search term “AI tools” has skyrocketed by 292% in the U.S. alone. Now Google, HubSpot, and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. Here's the burning question: Does AI have a place in sales, and how does it affect our current sales processes? Like any new tech, you need to dive in and research. We'll review use cases of AI emails, their pros and cons, and the tools…

Read More