Tag chatgpt

ChatGPT makes links more prominent

By in Artificial Intelligence and Machine Learning Tag

by Danny Goodwin for Search Engine Land ChatGPT now features “more prominent” links to sources in its responses for paid users, OpenAI announced. Links won’t appear in the free version of ChatGPT, however. Why we care. Brands, SEOs and content creators of all sizes have been extremely considered about the parasitic nature of generative AI. Large AI companies like OpenAI have consumed large amounts of web content and provided answers without attribution. The addition of links is a step in the right direction. However, it’s unknown whether people will actually click on those links. What it looks like. The links (or citations)…

Read More

I Asked ChatGPT to Write 5 Types of Counteroffer Emails — Here’s What I Got

By in Artificial Intelligence and Machine Learning Tag

by Sam Lauron for HubSpot You've made it through multiple rounds of interviews, the hiring team has selected you as their top candidate, and they’ve made you an offer. But you aren’t quite satisfied with all of the terms. This is where a counteroffer comes in. Counteroffers are expected. If you haven’t written a counteroffer email before or feel like it’s not something you need to do, it may be time to reconsider. According to a survey from Fidelity Investments, 85% of people who make a counteroffer receive at least some of what they negotiated. This can include an adjustment to…

Read More

11 ChatGPT Prompts for Super-Optimized Copywriting

By in Artificial Intelligence and Machine Learning Tag , ,

By Lauren Basiura for Marketing Insider Group At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. And let’s just say, we’ve gathered some valuable insights along the way. Now, we all know AI isn’t a cure-all for every marketing challenge. It’s not going to magically solve all our problems (though we all wish it could). But it is an incredibly useful tool that can simplify our lives in the content creation arena. Our journey with AI has been full of learning curves, and we’ve become quite adept at crafting prompts that get the best out of…

Read More

Humans prefer AI-generated copy, survey finds

By in Artificial Intelligence and Machine Learning, Information Technology Tag , ,

by Danny Goodwin for Search Engine Land Humans are more likely to prefer content generated by AI than written by a human, according to a surprising new survey. Why we care. While AI can’t entirely replace humans in content creation, clearly generative AI can create content that resonates with consumers. Generative AI 6, humans 0. In six AI- vs. human-generated content battles, the generative AI version “won” each. Here’s an example of one such battle, where the task was to write an introduction for a blog post about the best cat food for indoor cats. AI won 54% to 46%: In the…

Read More

How We Use ChatGPT to Make Our Content Better

By in Artificial Intelligence and Machine Learning, Content Marketing, Information Technology Tag

By Lauren Basiura for Marketing Insider Group Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. However, ChatGPT can serve up some pretty good starting points. At Marketing Insider Group, we know the importance of adding extra flair to our content, and ChatGPT has proven to be a fantastic sous-chef in the content kitchen. By taking what ChatGPT offers and infusing it with our unique insights and expertise, we’re turning ‘good’ into ‘great’. Join us…

Read More

How to Train Your ChatGPT — A Marketer’s Guide

By in Artificial Intelligence and Machine Learning Tag

by Ankit Vora for HubSpot If it’s your first time using ChatGPT, your answers may sound stilted. The program doesn’t know your voice and is trying to learn what you want. If you want to get the best results, you’ll need to invest time in training the algorithm. Think of ChatGPT like an intern. If it’s their first day, they won’t know exactly how to get the job done. However, with practice and clear instructions, you’ll be amazed by what they can accomplish. Free Report: The State of Artificial Intelligence in 2023 Our guide on how to train ChatGPT will…

Read More

[Research Round-Up] Where AI In Marketing Stands In Mid-2023

By in Artificial Intelligence and Machine Learning, Marketing Tag ,

by B2B Marketing Directions (This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers' concerns and uncertainties about AI.) Source:  Marketing AI Institute/Drift 2023 State of Marketing AI Report by the Marketing AI Institute and Drift 918 survey respondents, 61% of whom were director-level or above 53% of the respondents were affiliated with B2B companies - another 35% said their company is both B2B and B2C Respondents represented over 20 industries - 41% worked…

Read More

Was it Written by AI? How You Can Tell, According to HubSpotters

By in Artificial Intelligence and Machine Learning Tag , , , , ,

by Erin Rodrigue for HubSpot In school, I learned the basics of good writing — keep it short, concise, and grammatically correct.  By that definition, AI-written content should be good, right? Yet, when I play around with tools like ChatGPT, I notice a few red flags.  Sure, it's grammatically correct, but it gives off serious "corporate speak" vibes. It follows a logical sequence, but it often goes on lengthy tangents. And while its responses may be accurate, it often lacks a unique perspective. This isn't to suggest AI-written content is inherently bad. But if you plan to leverage AI for content…

Read More

12 Useful ChatGPT Tone Modifiers for AI-Generated Content [Infographic]

By in Artificial Intelligence and Machine Learning, Information Technology Tag , , , ,

by Ayaz Nanji for MarketingProfs Does the text feel a little off when ChatGPT creates content for your business? The solution may be to improve your prompts with tone modifiers—phrases that help the AI program understand exactly what you want. An infographic (below) from Red Website Design and Evolution Unleashed covers 12 key tone modifiers that can improve AI-generated content. For each prompt, it provides an overview of its impact on content, looks at some common use cases, and shows an example output. Check out the infographic:

Read More

I tried writing a blog post with ChatGPT, so you don’t have to.

By in Artificial Intelligence and Machine Learning, Content Marketing, Information Technology Tag ,

by Erica Santiago for HubSpot If you‘re a marketer who does a lot of writing, you’ve probably heard about writers, bloggers, and other creators using tools like ChatGPT to streamline the writing process. However, if you‘re a skeptical writer like me, you’re probably a little wary of using AI to craft your content. You might think: “Can this tool write well? Will it capture the correct voice and tone I want? Is it accurate? How can I use it?” Fortunately, you don‘t need to wonder anymore. I tried using ChatGPT to write a blog post, and I will share my…

Read More