Tag b2b

Who Are B2B Creators and Why Do They Matter?

By in Marketing Tag

By Lauren Basiura for Marketing Insider Group The creator economy has really changed everything. It’s affected what we watch, how we shop, and the paths we choose in our careers. We’ve all seen the impact of YouTube stars and TikTok influencers. But now, there’s something new on the scene: B2B creators. We’re not just talking about any influencers. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Today, we’re breaking down the rise of B2B creators and why they’re more than just the next big thing. Quick Takeaways B2B content creators…

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The ‘Deep’ Habits That Power B2B Sales Success [Infographic]

By in Sales Tag

by Ayaz Nanji for MarketingProfs What makes B2B salespeople highly successful? To find out, LinkedIn and Ipsos examined the behaviors of 2,000 sellers globally. An infographic (below) covers highlights from the research. It looks at the habits associated with "deep" (high-performing) sellers as well as what B2B buyers say they want from salespeople. Check out the infographic:

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17 Must-Have Elements of Your B2B Content Brief

By in Content Marketing Tag

by Olesia Filipenko for MarketingProfs Despite the growing use of generative AI for the creation of marketing content, savvy marketers don't—and shouldn't—rush to fully rely on it. AI tools are great helpers. They can generate content ideas and outlines or gather sources for backlinks. But they can't craft original content with insights and added value for your B2B target audience. Instead, they provide generic (often biased) info and present false references as legitimate. In short, you need a human writer to craft B2B content. Yes, content writers can deliver poor-quality content, too. But have you ever considered that the quality of the…

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Intro to the MKT1 Method: A crash course in B2B startup marketing

By in Marketing Tag

by MKT1 Newsletter Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. At the risk of taking ourselves a bit too seriously, we are now calling this the “MKT1 Method”—because we love alliteration and this definitely is not a playbook. So what better time to summarize the building blocks of the MKT1 Method than an end of year post? But more than that, we hope that this becomes an evergreen intro and summary to all of MKT1’s content. Something marketers can point founders to, marketing leaders can point…

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The Power of Personalization in B2B Marketing

By in Marketing Tag , ,

by Amina Mazhar, originally published on LinkedIn In the ever-evolving landscape of B2B marketing, the role of personalization has grown significantly in recent years. Gone are the days of one-size-fits-all marketing strategies. Today, businesses are recognizing the power of personalization in reaching their target audience effectively and building lasting relationships. In this article, we'll explore the use of personalization in B2B marketing and why it's a game-changer. Tailoring Content and Messaging: Personalization in B2B marketing involves tailoring content and messaging to resonate with specific individuals or companies. This customization can take various forms, such as addressing recipients by their names…

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Strategic Success: Beyond Passion in B2B Sales

By in Sales Tag , ,

by Tory Johnson In the realm of B2B sales, passion alone is not the linchpin for sustained success. Early in my sales journey, I thrived on sheer passion and drive, exceeding quotas. However, the first year I fell short, I realized a pivotal truth: passion lacks strategic direction. Operating in "attack mode" without a plan led to inefficiencies. To forge consistent and repeatable results, I embraced the 80/20 principle — where 80% of outcomes stem from 20% of inputs. Strategic Allocation of Energy As B2B sales leaders, intentional energy allocation is paramount. Passion becomes potent when channeled through processes that…

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Maximizing Social Media for B2B Marketing: Strategies That Work

By in Marketing Tag , , ,

by MARCO LABRE While often associated with B2C, social media is a powerful tool for B2B marketing when utilized strategically. Elevate your B2B social media game with these effective strategies designed to foster connections, showcase expertise, and drive business growth. 📌 Define Clear Objectives: Clearly outline your B2B social media goals. Whether it's lead generation, brand awareness, thought leadership, or customer engagement, having defined objectives guides your strategy. 🔍 Audience Segmentation: Understand your B2B audience. Segment them based on industry, roles, challenges, and preferences. Tailor your content to address the specific needs of different segments. 🔥 Create Valuable Content: Position…

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How To Integrate Email Marketing With Other B2B Marketing Channels

By in Email Marketing, Marketing Tag ,

by SkaleGrow This article was originally published in the Elevate Your Marketing newsletter and has been repurposed and republished here with the author’s permission. Here is the link to the original article.  Today, we look at a topic known to many but is rarely seen as a tactic to boost the effectiveness of marketing campaigns in B2B businesses. I mean, everyone is using email marketing. Everyone knows the best practices – whether it’s about improving deliverability, increasing open rates, or getting more responses. But what is often forgotten or ignored is that email marketing is a powerful tool when used in conjunction with other…

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The Power of Personalization in B2B Marketing

By in Marketing Tag ,

by Amina Mazhar In the ever-evolving landscape of B2B marketing, the role of personalization has grown significantly in recent years. Gone are the days of one-size-fits-all marketing strategies. Today, businesses are recognizing the power of personalization in reaching their target audience effectively and building lasting relationships. In this article, we'll explore the use of personalization in B2B marketing and why it's a game-changer. Tailoring Content and Messaging: Personalization in B2B marketing involves tailoring content and messaging to resonate with specific individuals or companies. This customization can take various forms, such as addressing recipients by their names in emails, offering content…

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For AI-Driven B2B Customer Experiences, You’ll Need These Four Strategic Investments

By in Sales Tag , ,

by Matt Roberts for MarketingProfs Generative AI is huge, and it's everywhere. Bloomberg predicts AI spend will hit $1.3 trillion by 2032. Microsoft is investing $14 billion in Open AI. And Netflix has hired a director of AI at $900K a year—which shows me I'm clearly in the wrong profession. And which corporate function will be most affected by AI, across all industries? You may (or may not) be surprised that it's Sales and Marketing. How will the incredibly promising technology hit Marketing? Although some fear jobs will be lost to AI, most marketers are taking a rosier view. A full 71% of them say AI…

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