Tag strategy

January 5, 2024

Strategic Success: Beyond Passion in B2B Sales

By Nikki L in Sales Tag b2b, b2b sales, strategy

by Tory Johnson In the realm of B2B sales, passion alone is not the linchpin for sustained success. Early in my sales journey, I thrived on sheer passion and drive, exceeding quotas. However, the first year I fell short, I realized a pivotal truth: passion lacks strategic direction. Operating in "attack mode" without a plan led to inefficiencies. To forge consistent and repeatable results, I embraced the 80/20 principle — where 80% of outcomes stem from 20% of inputs. Strategic Allocation of Energy As B2B sales leaders, intentional energy allocation is paramount. Passion becomes potent when channeled through processes that…

May 25, 2023

Global Strategy: The Case of McDonald’s

By Nikki L in Business Management Tag global strategy, global success, strategy

by Ulster University Creating a successful business in one country is a challenge. So much depends on knowledge of your market, their preferences, customs and sensibilities. Taking a company global can therefore seem like an impossible task. There are several examples of companies’ failure to succeed in foreign markets, including an ill-fated campaign by Pepsi in China. Their slogan ‘Pepsi Brings You Back to Life’ was mistranslated as ‘Pepsi brings your ancestors back from the grave’ – a particularly bad mistake when you consider the importance of ancestors in Chinese culture. You can read about some of the other challenges…