Tag small business

Craft a Compelling Personal Brand for Small Business Success

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BY TIM MADDEN for INC. In a fiercely competitive small business landscape, the key to success extends beyond traditional marketing strategies. If you've overlooked the significance of establishing a personal brand as a small business owner, it's high time to reassess your approach. As small businesses face challenges and uncertainties, building a strong personal brand can provide the edge you need to thrive. While branding advice can sometimes seem vague, here are some practical steps to help you craft a compelling personal brand for your small business: Define your purpose When developing your personal brand in the small business world,…

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5 Reasons to Write a Blog For Small Business

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By Michael Brenner for Marketing Insider Group Doesn’t it seem like everyone is blogging nowadays? In fact, WordPress blogs alone comprise over 20 billion web pages! With that overwhelming number, you might wonder whether small business blogs are still worth it and can cut through the noise. How can you be sure that your existing and potential customers have any interest in reading what you have to say? Here are just a few of the best reasons we’ve found for why blogging for small businesses is still part of a rockstar marketing plan. Key Takeaways: Blogging is a cost-effective way to connect…

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4 Effective Ways Small Businesses Can Leverage AI

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By: Jacqueline Medina for the US Chamber of Commerce Business is more digital than ever, and small- and medium-sized businesses are finding new ways to optimize their operations with artificial intelligence (AI) tools. “Artificial intelligence is the future,” said Rick Stanbridge, chief information officer of Marco’s Pizza. “It will become a mainstream element of enterprise-level and cloud technology platforms along with machine learning. The companies that will succeed will be the ones that are able to balance the value of AI with the value of 'human' resources, connections and interactions.” Using AI, businesses can manage and improve products, automate services and be proactive…

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How Marketing AI and Automation Are Helping Small Businesses

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by Ayaz Nanji for MarketingProfs Small business owners who are using AI and automation for marketing say the technologies are helping them in many ways, including to improve efficiency and boost growth, according to recent research from Constant Contact and Ascend2. The report was based on data from a survey of 486 small business owners and decision-makers. Respondents whose businesses have been using AI or automation (or both) for marketing say the top benefits have been saving time/working more efficiently, enabling faster growth, getting to know their customers better, and making fewer errors. Some 26% of small business owners say they are using AI or automation technologies,…

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Top 15 Challenges Small Businesses are Facing Today

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by Joshua Sophy for SmallBizTrends.com Starting a business can be an exhilarating time but for many small business owners, however, it can also be a time filled with many challenges. Many small business owners find some of their biggest business challenges due simply to the lack of knowledge. While success is never guaranteed in business, careful preparation can help ensure a small business’s survival in the long run. Why Do So Many Small Businesses Fail? Business leaders fail due to inadequate planning or a flawed business model. Without a clear strategy, it can be difficult to sustain operations, especially when budgets are…

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Should Your Small Business Accept Cryptocurrency in 2023?

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By Andrew Mosteller @ business.org The rise of cryptocurrency has prompted businesses to take a deeper look into this intriguing financial technology. Many are realizing that cryptocurrencies are here to stay, with some experts theorizing it will be the future of the financial sector. With all this hype and the wild swings many cryptocurrencies have experienced this year, many small-business owners have been left wondering what to do to capitalize on this boundary-pushing technology. We’ll take a look at what some businesses are currently doing about cryptocurrency and then examine simple ways you can incorporate crypto into your business. Cryptocurrency Definition Cryptocurrency…

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Qualitative and Quantitative Research for Small Business

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by the Business & IP Centre at the British Library If you’re a time-starved entrepreneur, there’s little doubt that market research can appear a daunting prospect. Where do you begin? You might already feel like there aren’t enough hours in the day as you attempt to establish your business, but it’s vital that you ring-fence some time to sit down and better understand your industry before you go ahead with new business ideas. Market research for small businesses broadly falls into two distinctive categories – qualitative research and quantitative research. Both of which have their own strengths, but when used together,…

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