Archive October 31, 2025

The future of SEO: Why optimization still matters, whatever you call it

By in Marketing Tag

Written by Danny Goodwin Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate. Recently, there’s been discussion – and some frustration – on social media about what’s being said (and who’s saying it) about SEO, GEO, and whatever comes next. Some of that criticism has been directed at Search Engine Land, and that’s fair game. We’ve always encouraged open debate and multiple viewpoints about where search marketing is headed. But I want to take a moment to clarify what we believe, what we don’t,…

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How Marketers Can Avoid AI-Powered Communication Mistakes

By in Marketing

by Ibrahim Hasanov AI can help revolutionize how marketers connect with customers, and it has already taken marketing departments by storm. In fact, 78% of companies are already using GenAI for textual content creation and 61% for images, along with 62% using it for data analysis. While adoption is accelerating, a dangerous misconception that AI can replace human expertise has also emerged. In reality, however, the highest-performing marketing teams aren't using AI to do everything; they're using it to do the right things better. Understand that AI isn't a silver bullet AI-powered solutions are frequently marketed as silver bullets, promising efficiency and cost…

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Gen Z Is Reimagining Work—Is Your Office Ready?

By in Work

By Sarah Davis, HED  Across the country, many companies are establishing return-to-work mandates. Driven by existing lease agreements and lingering suspicion that remote workers aren’t as productive as they claim, most companies are ignoring a critical flaw in their RTO strategy: maybe it’s not that employees don’t want to be in the office—they just don’t want to be in your office. Data shows that as the pendulum is swinging back toward in-office work, workers across every generation overwhelmingly prefer a hybrid arrangement over fully remote work. The problem is, the offices they left five years ago when COVID hit haven’t changed, but…

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How AI Will Affect Jobs and Why B2B Marketers Should Care

By in Artificial Intelligence and Machine Learning

by Ali Alkhafaji, Ph.D. Conversations about artificial intelligence (AI) and employment often focus on whether machines will replace human workers. The bigger challenge goes beyond job loss and lies in how work itself is being redefined. Using AI in the workplace is no longer a question of if but how, as businesses increasingly rely on automation to handle tasks that once required human effort. AI is automating tasks and paving the way for entirely new types of jobs that many industries are unprepared to support. According to the World Economic Forum's 2025 Future of Jobs report, 23% of jobs are expected to…

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FOMO Content Marketing: The Good and Bad of Chasing Trends [Infographic]

By in Content Marketing

by Ayaz Nanji Some 37% of marketers say they've felt a high level of burnout from the pressure to constantly respond to trending topics and viral moments with content. That's according to a survey conducted by researchers at Adobe Express of 270 marketers. An infographic (below) covers key findings from the research. It looks at how often marketers feel pressured to respond to trending topics and viral moments, the emotions that pressure evokes, what they say would ease the pressure of trend response, and what marketers believe they'd lose by skipping viral trends. Check out the infographic:

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Reddit’s Resurgence: How the Internet’s Toughest Crowd Became AI’s Favorite Source

By in Artificial Intelligence and Machine Learning

By Stephanie Walden t usually starts the same way: A well-meaning marketing manager thinks they’ve found the perfect audience for their new product launch on Reddit. Brimming with hubris and optimism, they publish a post that’s equal parts jargon and manufactured hype. Five minutes later, the post is buried in downvotes and snark. It’s a cautionary tale replayed endlessly across one of the world’s most influential community-driven platforms. But for brands, Reddit can no longer be dismissed as a marketing minefield to be avoided. The platform has around 108 million daily unique visitors worldwide, and users spend an average of around 16 minutes…

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How to Edit the AI-isms Out of Your Content (No Detectors Needed)

By in Artificial Intelligence and Machine Learning, Content Marketing

n today’s fast-paced digital age, it’s important to recognize that artificial intelligence has revolutionized the way we create content. While AI offers numerous benefits, it’s equally essential to ensure that the content produced remains authentic and resonates with… Wait there! Wait right there! If you sniffed out AI’s trademark tone in the first paragraph, you deserve a gold star. If you didn’t, you need to read through this entire piece. AI has become central to marketing, and most brands, including their writing teams, have jumped on the bandwagon. Good for productivity? Definitely. But there’s a catch. AI-generated content is like branded…

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Here’s what B2B sales taught me about B2B sales

By in Sales

by JEROEN COELEN A good sales call is to discover if your product/service suits their situation, problem and needs. Therefore, the more they talk about themselves, the better (80% them/20% you) You have a human in front of you, make sure they enjoy the conversation Don’t sell to those who don’t need you It’s up to you to guide the conversation, not them You don’t need a script, but you do need structure Stating your intentions for the call at the start always helps, asking for input too. If the call goes as planned, know what your preferred way of…

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Four Proven Ways to Overcome the Email Deliverability Challenge

By in Email Marketing

by Allan Levy When Google and Yahoo jointly announced new email deliverability rules in early 2024, most marketers saw no cause for alarm. If anything, those rules seemed like a potential boon—filtering out the most egregious spammers and thus making the messages of good-faith actors more visible. Well, as roughly a million panicked Reddit posts can attest, things didn't quite play out that way. Very shortly after implementation, marketers watched in horror as carefully executed campaigns imploded, tumbling one by one into the void. More than a year's experience has dug some brands out of the trenches, but the struggle is…

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AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth

By in Artificial Intelligence and Machine Learning, Marketing

Written by: Justina Thompson Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most likely to convert, optimize send times for maximum engagement, and track every dollar of revenue back to specific campaigns. Use HubSpot's AI Campaign Assistant to Create Emails The difference between good and great email marketing often comes down to which metrics you track (and, more importantly, how you act on them). AI email marketing analytics transforms raw data into actionable insights, helping you understand what happened, why it happened, and what’s likely to happen next. Tools like HubSpot Marketing Hub have made this sophisticated…

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