Archive October 31, 2023

B2B demand generation is a must for SaaS and tech companies

By in SaaS Tag , ,

by Andy Alagappan B2B demand generation is a must for SaaS and tech companies. Strategies and tactics to draw in potential clients and convert them must keep up with the ever-changing tech world. To get started, you must understand your target audience. Identify their issues and show how your service or product is the answer. Research and analyze the competition to get the most out of your product placement. Build a strong online presence. Utilize digital marketing channels like content marketing, SEO, social media, and email campaigns. Educate and entertain prospects with your content - this will create trust and credibility. Lead nurturing strategies are key…

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How to catch a salmon in a river of shit

By in Sales, Work

by Joe Gowdridge for Velocity "Is the humble email dead?” was the question I put to our content performance director, Neil, last week. “Of course it bloody isn’t, ya idiot,” he said, looking at me with genuine reproach. “The trouble isn’t email, it’s the river of shit emails are floating in.” “How so, Neil?” I asked. “Ok, I’ll tell you what,” he said, settling in.  I waited as he crossed his arms and nudged his glasses up his face with a finger. “Do you like fishing?” I explained that I didn’t.  “Well, I do,” he said, casting another reproachful glare…

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Can a Single Question Unlock Behavioral Change on Your Sales Team?

By in Sales, Self Improvement

BY GEORGE BRONTÉN for Membrain I’ve been reading Sharon-Drew Morgen’s latest book, HOW? Generating new neural pathways for learning, behavior change, and decision making, and I’m fascinated by her contention that the right questions can unlock behavioral change that can otherwise be unattainable. In sales, we focus a lot on changing the behaviors that inhibit sales effectiveness. We talk about coaching and supporting the right behaviors on our teams. Yet even when we get all of that “right,” salespeople have a habit of “rubber banding” back to old behaviors, or simply avoiding correct ones, even when they know what to do, how to do it, and…

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Three Social Media PR Tips for Driving B2B Brand Visibility

By in Marketing Tag , ,

by Austin Andrukaitis by MarketingProfs Social Media has changed, and still is changing, public relations. Some companies might overlook social media's importance and use it as an afterthought, but fully 77% of customers will choose a brand over its competitor after having a positive experience on social media, Sprout Social found. That considered, you need to take advantage of social media to create awareness and generate buzz for your company. Here are some social media PR tips to help you boost your brand's visibility. 1. Use influencer marketing The right influencers can help boost your brand's visibility and awareness. But how do you find the…

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Embrace the Global Workforce with Minimal Risk and Maximum Reward

By in Human Resources Tag , ,

by Stephanie Coward for HR Daily Advisor In today’s interconnected world, traditional workforce concepts are rapidly changing. Some might even argue they have all but evaporated. As technology advances and communication barriers diminish, companies increasingly are tapping into the global talent pool to fuel growth, expand reach and cut costs. This paradigm shift, which began a decade ago but accelerated with the COVID-19 pandemic lockdown, and move to remote working, is evident as a growing business trend, in particular for companies based in the United States, choosing to hire employees remotely in Canada and Europe. However, this transformation is not without…

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How to build a killer sales pitch

By in Sales, Self Improvement

by APRIL DUNFORD for Lenny's Newsletter I suck at selling. I bet you do too. But that’s no excuse. We saw in last week’s post how important founder-led sales is in the early days of a startup, and as we’ll see in next week’s post, it only gets more important as you grow. Thus, I’m always on the lookout for actionable advice on how to get better at sales. When I heard that April Dunford (frequent collaborator, and author of the amazing bestseller Obviously Awesome) was working on a new book about sales, I knew it would be outstanding (it is). I convinced her to write…

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5 Tactics to Combat a Culture of False Urgency at Work

By in Work Tag

by Dina Denham Smith for Harvard Business Review We are more connected and agile than ever, working at high speed to stay on top of workloads and remain competitive. A sense of urgency and scarce time permeates every day. However, too often, much of the frenetic activity in organizations is false urgency: unproductive busyness that doesn’t lead to meaningful progress. While false urgency has always existed to some degree, the pandemic, heightened connectivity, and the expectation for rapid responses have stealthily solidified its presence. Even great leaders can inadvertently create false urgency and damage their team’s morale, well-being, and performance.…

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[Research Round-Up] Where AI In Marketing Stands In Mid-2023

By in Artificial Intelligence and Machine Learning, Marketing Tag ,

by B2B Marketing Directions (This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers' concerns and uncertainties about AI.) Source:  Marketing AI Institute/Drift 2023 State of Marketing AI Report by the Marketing AI Institute and Drift 918 survey respondents, 61% of whom were director-level or above 53% of the respondents were affiliated with B2B companies - another 35% said their company is both B2B and B2C Respondents represented over 20 industries - 41% worked…

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8 Content Marketing Research Tools You Should Be Using

By in Market Research, Marketing

By Michael for Marketing Insider Group The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way…

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Simplifying B2B GTM: Learnings From My Trip to the Market

By in Uncategorized Tag , , ,

by Gloria Markova, originally posted on LinkedIn Launching a new product or service in the B2B tech industry brings with it both excitement and challenges. To ensure a successful market entry and unlock maximum growth potential, having a Go-to-Market (GTM) playbook is key. When I first faced the task of developing a GTM strategy, I found myself searching for resources to wrap my head around what GTM tangibly meant. I came to realize that there is no one-size-fits-all approach to GTM, and each playbook will be uniquely tailored to the product, industry, and market. However, I discovered a basic framework…

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