Archive November 30, 2023

How to Adapt Your Team Management for the Busy Holiday Season

By in Business Management

BY YOUNG ENTREPRENEUR COUNCIL for INC. The final quarter of the year is often one of the most difficult for managers of any business. On top of vacations and time off, there are likely to be absences due to sickness, weather events, and even stress. This can wreak havoc on your plans and cause additional strain on the remaining team members. I have to take the threat of these problems seriously in my industry of custom home construction due to the strict order in which many tasks have to be done and the number of specialists involved. I've worked for many years to…

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How to Train Your ChatGPT — A Marketer’s Guide

By in Artificial Intelligence and Machine Learning Tag

by Ankit Vora for HubSpot If it’s your first time using ChatGPT, your answers may sound stilted. The program doesn’t know your voice and is trying to learn what you want. If you want to get the best results, you’ll need to invest time in training the algorithm. Think of ChatGPT like an intern. If it’s their first day, they won’t know exactly how to get the job done. However, with practice and clear instructions, you’ll be amazed by what they can accomplish. Free Report: The State of Artificial Intelligence in 2023 Our guide on how to train ChatGPT will…

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The Modern Marketer’s Guide to Retargeting and SEO

By in Marketing Tag ,

BY MARC EMMER for INC. Navigating the challenge of customers showing initial interest only to drift away is a common conundrum in the digital realm.  Surprisingly, research reveals that an overwhelming 98 percent of site visitors never make a second appearance. But what if there was a strategy, a digital magnet of sorts, that could recapture these fleeting engagements?  Enter retargeting. The efficacy of retargeting is underscored by striking data: Ads targeted at previous visitors are three times more likely to be clicked than those aimed at new audiences.  More than just a tool, retargeting stands as a cornerstone strategy to amplify website traffic and boost conversion rates, seamlessly intertwining…

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The Benefits of AI Cold Calling [+Tips and Best Practices]

By in Information Technology Tag ,

by Anna Rubkiewicz for HubSpot AI’s footprint in the business world has been steadily increasing year over year. Gartner predicts that, by 2026, one in ten interactions originally handled by human agents will be automated through tech. One of the areas where AI is already gaining traction is cold calling. In this article, we'll explore AI cold calling and how it helps sales departments boost their efficiency. Download Now: The State of AI in Sales Table of Contents What is AI cold calling? The Benefits of AI Cold Calling AI Cold Calling Tools AI Cold Calling Best Practices What is AI…

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How Can Personalization Improve B2B Sales?

By in Sales Tag , ,

by Marco Giunta, originally posted on LinkedIn Understanding the Role of Personalization in B2B Sales Exploring the Impact of Customized Experiences "In today's competitive market, personalization is not just a luxury—it's a pivotal factor in our B2B sales strategy." Why is personalization crucial in B2B sales? Personalization in B2B sales is crucial because it allows businesses to tailor their sales approach to meet the specific needs and preferences of each client. This tailored approach can lead to stronger relationships, higher customer satisfaction, and increased sales. The Power of Tailored Solutions Crafting Customized Experiences for Each Client Personalization in B2B sales…

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Streamlining Your Business with AI Integration and Workflow Automation

By in Artificial Intelligence and Machine Learning, Information Technology, Uncategorized

Keystone6 allows for the posting of content which we then curate to assure it meets certain quality standards. Contact us today to learn more! Image via Pexels Artificial intelligence (AI) has transformed the business landscape, promising to improve operational efficiencies, promote innovation, and boost productivity. As AI surges across all sectors, business leaders are rushing to integrate it into their workflows, but without the right strategy, it can be a daunting task. In this post shared by Keystone6, we offer some tips to help you harness the power of AI and integrate it into your existing business operations and workflows…

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Top 5 Marketing Challenges in 2024

By in Marketing

by Galina Jordanowa, Senior Product Marketing Manager at Progress Software Originally posted on LinkedIn Dear marketing fellows, 2024 is just around the corner. I sat down with a cup of coffee and list these five - you could take some ideas if you find them useful. And please share if you have any other ideas that could help our marketing society. Thank you! :) Adapting to new B2B needs with a humanized behavior B2B purchasers are increasingly independent, often conducting a substantial part of their research before initiating contact with sales or even a trial. The significance of word of…

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15 TED Talks Every Sales Professional Should Watch

By in Sales

by Cassie Wilson for HubSpot Great sales departments motivate their employees with incentives, contests, and — you guessed it — pep talks. Viewed regularly by millions across the globe, TED Talks bring valuable new perspectives to the table. Here are 15 valuable TED Talks from experts across industries to kick off your day. The Best TED Talks for Salespeople Hrishikesh Hirway: What You Discover When You Really Listen Christina Costa: How Gratitude Revives Your Brain Warren Valdmanis: What Makes a Job “Good” – and the Case for Investing in People Ashley M. Grice: The Power of Purpose in Business Kevin Kelly: The…

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Email Analytics [Research]: 8 Email Marketing Metrics You Should Track

By in Uncategorized Tag ,

by Erica Santiago for HubSpot Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email, common marketing email mistakes, and what inspirational email marketing looks like. But at the end of the day, it doesn‘t matter how optimized my emails are if I can’t properly track my email analytics or if I'm unsure what metrics need my attention. Fortunately, my experience sending email marketing materials, such as newsletters, has given me a wealth of knowledge I'm happy to pass on to other marketers and business owners. Let's explore eight…

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HR Query: How to Hire Top Talent

By in Human Resources Tag ,

By HR Daily Advisor Staff Although Hanna Neuborn, Global Head of Talent Science at Canonical, doesn’t believe she’s found the Holy Grail of finding the best talent, she feels it’s pretty close and has been effective for her company.  At the start of 2023, Neuborn was integral in turning Canonical’s Talent Acquisition team into a Talent Science team. Canonical employs staff in more than 30 countries, the majority work remotely, and receives nearly 80,000 applications each month. Neuborn felt that a better process to establish exactly which candidates would be the best fit for their business was needed so she brought together a team of…

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