BY MARC EMMER for INC. Navigating the challenge of customers showing initial interest only to drift away is a common conundrum in the digital realm. Surprisingly, research reveals that an overwhelming 98 percent of site visitors never make a second appearance. But what if there was a strategy, a digital magnet of sorts, that could recapture these fleeting engagements? Enter retargeting. The efficacy of retargeting is underscored by striking data: Ads targeted at previous visitors are three times more likely to be clicked than those aimed at new audiences. More than just a tool, retargeting stands as a cornerstone strategy to amplify website traffic and boost conversion rates, seamlessly intertwining…
The Modern Marketer’s Guide to Retargeting and SEO
