by Erica Santiago for HubSpot Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email, common marketing email mistakes, and what inspirational email marketing looks like. But at the end of the day, it doesn‘t matter how optimized my emails are if I can’t properly track my email analytics or if I'm unsure what metrics need my attention. Fortunately, my experience sending email marketing materials, such as newsletters, has given me a wealth of knowledge I'm happy to pass on to other marketers and business owners. Let's explore eight…
7 AI Applications for Small Businesses to Use in 2023
Posted by Tim Ito for marketing nice guys There is no doubt in our minds that 2023 is the year of the machine. This isn’t just big business using artificial intelligence and machine learning for deeper data discovery, it’s everyone. With the spread of AI to common applications such as ChatGPT, the technology is now more accessible than ever. What are some applications to take advantage of if you’re a small business? Here are 7 suggestions to start using today. No. 1: Chatbots (Website) Chatbots are computer programs designed to simulate conversation with human users, especially on a business’ website. They can be used…
Dumb advice that works
by The B2B Growth Newsletter Hi all — This week, I’m reflecting on a conversation I have with *literally* every founder. What do your buyers want to buy? Very few buyers want to buy software. Why? They already have a lot of software Most of their software sucks They associate software with a lot of things that aren’t good → There are a billion different software companies with virtually identical websites, how the hell am I supposed to decide? Why do I have to talk to a 22-year-old who doesn’t know anything before I can talk to a 28-year-old who’s…
How Much Harder Has Email Marketing Become?
by Chad S. White for MarketingProfs I celebrated the 10-year anniversary of the first edition of my book, Email Marketing Rules, last month by releasing an updated and greatly expanded fourth edition. Here are a few stats: The fourth edition has 53% more must-follow and recommended rules (184 vs. 120). The fourth edition's glossary contains 143% more terms (282 vs. 116). The fourth edition is more than three times longer (677 pages vs. 214), and it's been separated into two volumes—one focused on the 184 rules, and the other focused on strategic frameworks and checklists. That prompts the question: Has email marketing become…