Tag marketing strategies

What are 5 P’s of marketing? (With examples)

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by the Marketer Milk Team One of the most enduring concepts in marketing, the 5 Ps of marketing, dates to the 1940s. Originally conceived as the four Ps of the marketing mix, the first known mention, according to Wikipedia, is attributed to Prof. James Culliton of Harvard University, who featured the Ps in his article The Management of Marketing Costs. Here are the 5 Ps of marketing as originally conceived (the last one was subsequently added): Product: The design, niche, and functionality of the offering. Price: How the product is priced, compared to competitors. Promotion: How key messages about the product reach the…

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A SHORT ESSAY IN DEFENSE OF MARKETING

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by The Framework This week, while giving a presentation on marketing to an audience of investors, I introduced myself as someone who has serendipitously found his way from engineering into technology, venture capital, early-stage business management, coaching, and latterly into marketing. An audience member whispered to me afterwards that she, too, had trained as an engineer (civil, in her case, chemical in mine) but is now enjoying a career in marketing. She was grateful to hear someone else admit to following a similar path. Her whispering made me uncomfortable. What was so bad about this choice we had made? Several…

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Marketing is a Probabilistic Game, Not a Deterministic Game.

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by FUNKY MARKETING One of the most important things businesses have is their strategy. Without it, you’ll never be able to grow your business and reach your full potential. Companies are the ones that have a high-level strategy and agencies are the ones that do the work and handle things like design and execution. That’s a standard. When starting Funky Marketing, I said that we need to be involved in creating the strategy. The strategy sets the tone for how you present yourself and allows the company to stand out. Companies and agencies should work together to get a better results.…

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Find & accelerate your marketing advantages to grow much faster

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by MKT1 Newsletter A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator.  To succeed at startup marketing, a company needs 3 things: Founders who approach marketing as a strategic lever, not as a service organization to sales. Founders need to value and enable marketing as they do other teams in the organization. As the company scales, it is critical that all leaders see marketing on equal footing with other teams. A team with go-to-market skillsets & storytelling ability. Early…

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Is This Working? How to Know If Your Marketing Is Any Good

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by Megan Noorman for Zen Media As a B2B CEO, it’s crucial to know if your marketing tactics are delivering results. The question: “Is my marketing working?” or “Is my marketing any good?” is one we hear from many CEOs—both clients and otherwise—who simply don’t know how to tell one way or the other. With the rise of digital marketing, there is a lot to track, but not all metrics or key performance indicators are created equal, and what’s “good” for one brand, may not be for another. So is your marketing working? Is it any good?  That all depends on how…

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