Tag data-driven insights

June 14, 2023

Marketing is a Probabilistic Game, Not a Deterministic Game.

By Nikki L in Marketing Tag data-driven insights, deterministic approaches, marketing strategies, probabilistic game

by FUNKY MARKETING One of the most important things businesses have is their strategy. Without it, you’ll never be able to grow your business and reach your full potential. Companies are the ones that have a high-level strategy and agencies are the ones that do the work and handle things like design and execution. That’s a standard. When starting Funky Marketing, I said that we need to be involved in creating the strategy. The strategy sets the tone for how you present yourself and allows the company to stand out. Companies and agencies should work together to get a better results.…

May 31, 2023

You’re So Vain: The ‘Me, Me, Me’ POV—How to Avoid the Most Common Sin in Marketing

By Nikki L in Lead Generation, Market Research, Marketing Tag customer engagement, customer-focused marketing, data-driven insights, meaningful customer relationships, personalized experiences

by John Furgurson for Marketing Profs I guess vanity's not technically a sin. It didn't make the list of the seven deadliest, anyway. But the "look at me" approach to messaging and copy is certainly one of the most common mistakes in marketing. How many times have you seen a social media post with a look-at-me selfie and a headline like "We just got our product on Amazon!" Or the equally meaningless "My book's an Amazon bestseller." (For a five-hour period in a tiny, esoteric category.) Who cares?! Many people would argue that's what social media is good for, but the "me, me,…