Tag customer engagement

How Marketing AI and Automation Are Helping Small Businesses

By in Information Technology, Marketing Tag , , , , , ,

by Ayaz Nanji for MarketingProfs Small business owners who are using AI and automation for marketing say the technologies are helping them in many ways, including to improve efficiency and boost growth, according to recent research from Constant Contact and Ascend2. The report was based on data from a survey of 486 small business owners and decision-makers. Respondents whose businesses have been using AI or automation (or both) for marketing say the top benefits have been saving time/working more efficiently, enabling faster growth, getting to know their customers better, and making fewer errors. Some 26% of small business owners say they are using AI or automation technologies,…

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Harnessing Real-Time Customer Data to Propel Business Decisions

By in Sales Tag , , , ,

by Layla Colson from entrepreneurtech.org In the digital era, the capacity to make data-driven decisions is a game-changer. Businesses have access to a vast amount of real-time customer data that can be harnessed to identify trends, track sales, monitor customer activity, and more. Leveraging this data effectively can lead to insightful decision-making, enhanced planning, and improved customer engagement. Let this guide shared by Keystone6 show you how to get things started. Use Data for More Insightful Decision-Making Data is the lifeblood of modern businesses. Real-time customer data provides invaluable insights into customer behavior, preferences, and needs. It enables businesses to…

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How and Why to Implement Gamification in Your Marketing Strategy

By in Marketing Tag , , ,

by Anirudh Sharma for MarketingProfs In today's competitive marketing landscape, brands must continuously seek innovative ways to stand out and engage their customers. Gamification is one such tactic; it enables marketers to enhance user engagement and loyalty. In fact, 93% of marketers say gamification and interactive content are effective for educating their buyers. Gamification marketing refers to the use of game design and mechanics in marketing campaigns to offer interactive and memorable user experiences. Marketers use gamification to boost engagement, sales, and loyalty. Keep reading to learn how to implement gamification in your marketing, and why you should. Top 4 Types of Gamification…

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A SHORT ESSAY IN DEFENSE OF MARKETING

By in Marketing Tag , , ,

by The Framework This week, while giving a presentation on marketing to an audience of investors, I introduced myself as someone who has serendipitously found his way from engineering into technology, venture capital, early-stage business management, coaching, and latterly into marketing. An audience member whispered to me afterwards that she, too, had trained as an engineer (civil, in her case, chemical in mine) but is now enjoying a career in marketing. She was grateful to hear someone else admit to following a similar path. Her whispering made me uncomfortable. What was so bad about this choice we had made? Several…

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What does an awesome pricing page look like?

By in Marketing, Revenue, Sales Tag , , , , ,

by ELENA VERNA for Elena's Growth Scoop Pricing pages are crucial in converting visitors/free users to paid customers. Important attributes of every pricing page: Showcases monetization model Easily understood Instills trust Assists consideration Has clear navigation The goal of the pricing page is to provide all the needed information to a potential customer to make a decision and then make it easy for them to take the next step. Pricing page performance Best-in-class in-app pricing pages with self-serve options convert ~15-20% of pricing visitors to the checkout page. Checkout pages usually convert 50% to paid customers. Best-in-class pricing page design…

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You’re So Vain: The ‘Me, Me, Me’ POV—How to Avoid the Most Common Sin in Marketing

By in Lead Generation, Market Research, Marketing Tag , , , ,

by John Furgurson for Marketing Profs I guess vanity's not technically a sin. It didn't make the list of the seven deadliest, anyway. But the "look at me" approach to messaging and copy is certainly one of the most common mistakes in marketing. How many times have you seen a social media post with a look-at-me selfie and a headline like "We just got our product on Amazon!" Or the equally meaningless "My book's an Amazon bestseller." (For a five-hour period in a tiny, esoteric category.) Who cares?! Many people would argue that's what social media is good for, but the "me, me,…

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