Tag brand loyalty

July 31, 2023

How and Why to Implement Gamification in Your Marketing Strategy

By Nikki L in Marketing Tag brand loyalty, customer engagement, gamification, marketing strategy

by Anirudh Sharma for MarketingProfs In today's competitive marketing landscape, brands must continuously seek innovative ways to stand out and engage their customers. Gamification is one such tactic; it enables marketers to enhance user engagement and loyalty. In fact, 93% of marketers say gamification and interactive content are effective for educating their buyers. Gamification marketing refers to the use of game design and mechanics in marketing campaigns to offer interactive and memorable user experiences. Marketers use gamification to boost engagement, sales, and loyalty. Keep reading to learn how to implement gamification in your marketing, and why you should. Top 4 Types of Gamification…

June 22, 2023

A SHORT ESSAY IN DEFENSE OF MARKETING

By Nikki L in Marketing Tag brand loyalty, business growth, customer engagement, marketing strategies

by The Framework This week, while giving a presentation on marketing to an audience of investors, I introduced myself as someone who has serendipitously found his way from engineering into technology, venture capital, early-stage business management, coaching, and latterly into marketing. An audience member whispered to me afterwards that she, too, had trained as an engineer (civil, in her case, chemical in mine) but is now enjoying a career in marketing. She was grateful to hear someone else admit to following a similar path. Her whispering made me uncomfortable. What was so bad about this choice we had made? Several…