Tag advertising

The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function

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by Maialen Martinez Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role of emotions in B2B marketing, Brand Finance partnered with System1, a creative effectiveness platform that specializes in evaluating advertising effectiveness. System1's Test Your Ad platform uses a proprietary tool, FaceTrace, to measure emotional response. Participants are shown a series of facial expressions and asked to select the one that best reflects how they felt after viewing an advertisement. These responses are converted into a…

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Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy

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Written by: Caroline Forsey A Reddit advertising strategy used to be reserved for businesses targeting men. But the tides are turning, and I think it’s time for more brands to consider advertising on Reddit. While Reddit has always had more male users and still has an audience of 63.6% male users, Reddit’s visibility on Google has increased since its new partnership was announced in February 2024. Download Now: Free Ad Campaign Planning Kit According to Backlinko, the increase in users on Reddit since Q4-2023 is undeniable. I predict the audiences will slowly balance as more women discover Reddit and find it’s not the male-only…

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(Mildly) surprising copy converts better

By in Marketing, Work Tag , , , , , ,

by THOMAS MCKINLAY for Aryih “Uber Eats delivers a delicious meal to your door”vs“A delicious meal at your door, by Uber Eats” These sentences mean the same thing.  But the second one uses a less predictable order and combination of words. So people pay more attention to it. Get the amount of surprise just right (just enough, but not too much), and you could get up to 127.5% higher click-through rates (CTRs). If you’re a marketer or copywriter that likes to write fun and snarky copy, this is your dream come true. Now you have scientific evidence that your copy…

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AI Advertising: Pros, Cons, Tips & Examples

By in Artificial Intelligence and Machine Learning, Information Technology Tag , , ,

by Erica Santiago for HubSpot You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4 billion in 2028. But is AI something your brand should leverage in its next advertising campaign? To help you make that decision, here's what you need to know about AI advertising, including tips and examples. First, let's examine the pros and cons of leveraging AI in advertising.…

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Ad Fatigue is not always about creatives.

By in Email Marketing, Marketing Tag , ,

by CARLOS for 42 Slash One of our clients updated all Facebook placements with a single creative that had the objective of positioning their new brand + converting. After seven months of them adopting the new brand (and a few weeks with us onboard), we noticed the results weren't great.  The ad frequency was under 3 for the last 30 days, not a great indicator, and if we filtered by the previous couple of weeks, it was under 2. It is easy to correlate these results to the usual ad fatigue scenario. The ads had been running long (seven months);…

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