by THOMAS MCKINLAY for Aryih “Uber Eats delivers a delicious meal to your door”vs“A delicious meal at your door, by Uber Eats” These sentences mean the same thing. But the second one uses a less predictable order and combination of words. So people pay more attention to it. Get the amount of surprise just right (just enough, but not too much), and you could get up to 127.5% higher click-through rates (CTRs). If you’re a marketer or copywriter that likes to write fun and snarky copy, this is your dream come true. Now you have scientific evidence that your copy…
(Mildly) surprising copy converts better
