Archive August 31, 2023

4 Ways Artificial Intelligence Will Shape B2B SaaS Marketing

By in Artificial Intelligence and Machine Learning, Marketing, SaaS

by Jessica Tee Orika for Foundation Inc AI is gradually becoming ingrained in our everyday life at work (and outside work). The proof is everywhere you look: ChatGPT, Jasper, and other generative AI tools have become a big part of many brands’ martech stacks.  There are also enterprise software companies, such as Box, HubSpot, and Salesforce, integrating these tools into their products to stay relevant and maintain or increase market share. Plus, the AI market is on its way to a nearly $2 trillion USD valuation by 2030 if innovations keep up at this pace and we become even more…

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How Marketing AI and Automation Are Helping Small Businesses

By in Information Technology, Marketing Tag , , , , , ,

by Ayaz Nanji for MarketingProfs Small business owners who are using AI and automation for marketing say the technologies are helping them in many ways, including to improve efficiency and boost growth, according to recent research from Constant Contact and Ascend2. The report was based on data from a survey of 486 small business owners and decision-makers. Respondents whose businesses have been using AI or automation (or both) for marketing say the top benefits have been saving time/working more efficiently, enabling faster growth, getting to know their customers better, and making fewer errors. Some 26% of small business owners say they are using AI or automation technologies,…

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How to figure out Outbound Messaging

By in Marketing Tag , , , ,

by The B2B Growth Newsletter How to figure out Outbound Messaging The founder's guide to outbound, part 4 AUG 19, 2023 Share Hi all — Reminder - all my B2B playbooks are available HERE, free, open-sourced! Enjoy. This week, I saw the worst cold email template ever. It was: Nearly a page long With dense paragraphs Many different links Basically no personalization Wildly formal language Seriously, this email breaks nearly every rule that you find. The crazy thing? It works. ~10% booking rate, which is insanely good. What I’ve learned: There are no *universal* truths about messaging. It all depends on your…

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AI-generated content: To label or not to label?

By in Artificial Intelligence and Machine Learning, Content Marketing, Marketing Tag , , ,

by Julia McCoy  for Search Engine Land Do you know that a whopping 85.1% of marketers now use AI in their content production workflow? With the proliferation of AI-generated content, are you obliged to disclose to search engines and readers that a bot created your content? This is a question many have been asking as the latest AI platforms help people create near-perfect content. So, is it necessary to label content that’s been produced using AI? Is this beneficial to publishers and readers? Those are the questions we’ll be tackling in this article. What is AI labeling? AI labeling simply means letting…

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A Is For Authenticity

By in Business Management, Operations, Sales Tag , , ,

BY LINDSEY ANDERSON for biznology My series on the ABCs of Sales Leadership begins with Authenticity. Authenticity is one of the most important traits for a leader to embody and is critical for effective management, especially sales leadership. Sales, as a profession, is burdened with outdated archetypes like the sleazy snake oil salesmen or shifty, high-pressure car sales guy; so operating with authenticity and integrity is important in sales to counter these cliches. Authentic sales leaders are trusted advisors to their teams, peers, clients, and partners.  Why Authenticity is Critical What exactly is “Authenticity?” It means being honest, open, and willing to show your humanity…

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Relationship Now, Revenue Later

By in Finance, Revenue Tag , ,

by MATT BELL for MessageUp Hi there! Matt here, from MessageUp. I like to think that B2B sales are built on strong relationships. After all, the sales cycle is slow and usually involves many interactions between buyer and seller before a deal is consummated. Sadly, however, that’s idealized and naïve. Many B2B businesses are focused foremost on making the sale, with relationship-building a distant second. Making the quarterly and monthly numbers is more important than taking the time to understand and engage with customers. I can sense your eyeballs rolling. “Get off the soapbox, Matt,” you’re thinking. “That was true…

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Harnessing Real-Time Customer Data to Propel Business Decisions

By in Sales Tag , , , ,

by Layla Colson from entrepreneurtech.org In the digital era, the capacity to make data-driven decisions is a game-changer. Businesses have access to a vast amount of real-time customer data that can be harnessed to identify trends, track sales, monitor customer activity, and more. Leveraging this data effectively can lead to insightful decision-making, enhanced planning, and improved customer engagement. Let this guide shared by Keystone6 show you how to get things started. Use Data for More Insightful Decision-Making Data is the lifeblood of modern businesses. Real-time customer data provides invaluable insights into customer behavior, preferences, and needs. It enables businesses to…

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Make Your Rebrand Look Easy

By in Business Management Tag , ,

BY LUKE HEJL for Inc. You're a thoughtful and strategic business leader who pays close attention to your market and how your organization connects to it. You know that it's natural for products, services, and the people who need them to change. You also know when it's time for the public face of your company--your brand--to evolve right along with them. We recently went through this rebrand ourselves. At TimelyCare (formerly TimelyMD), we recognized that our mission to improve the health and well-being of students had already progressed beyond straightforward medical care and we evolved our services to include mental health…

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Email subject line tips and best practices (with examples!)

By in Email Marketing Tag

By Search Engine Land Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a deeper level by responding to your call to action (CTA). A poor subject line is more than just bad: It can contribute to your email being marked as spam, dinging your reputation with your customer and search engines. That’s why it’s important to focus on your subject lines as an important part of your email marketing campaigns, instead of leaving them as a last-minute item to be completed right before you…

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