Tag sustainable growth

How to win your first 10 B2B customers

By in Sales Tag , ,

by LENNY RACHITSKY for Lenny's Newsletter How to win your first 10 B2B customers Part four of my seven-part series on kickstarting and scaling a B2B business LENNY RACHITSKY SEP 5, 2023 28 Share đź‘‹ Hey, I’m Lenny and welcome to a đź”’ subscriber-only edition đź”’ of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career.Subscribe Welcome to part four of our series on how to kickstart and scale a B2B business: Part 1: How to come up with a great B2B startup idea Part 2: How to validate your idea Part 3: How to identify…

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A Is For Authenticity

By in Business Management, Operations, Sales Tag , , ,

BY LINDSEY ANDERSON for biznology My series on the ABCs of Sales Leadership begins with Authenticity. Authenticity is one of the most important traits for a leader to embody and is critical for effective management, especially sales leadership. Sales, as a profession, is burdened with outdated archetypes like the sleazy snake oil salesmen or shifty, high-pressure car sales guy; so operating with authenticity and integrity is important in sales to counter these cliches. Authentic sales leaders are trusted advisors to their teams, peers, clients, and partners.  Why Authenticity is Critical What exactly is “Authenticity?” It means being honest, open, and willing to show your humanity…

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Relationship Now, Revenue Later

By in Finance, Revenue Tag , ,

by MATT BELL for MessageUp Hi there! Matt here, from MessageUp. I like to think that B2B sales are built on strong relationships. After all, the sales cycle is slow and usually involves many interactions between buyer and seller before a deal is consummated. Sadly, however, that’s idealized and naĂŻve. Many B2B businesses are focused foremost on making the sale, with relationship-building a distant second. Making the quarterly and monthly numbers is more important than taking the time to understand and engage with customers. I can sense your eyeballs rolling. “Get off the soapbox, Matt,” you’re thinking. “That was true…

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