by ELENA VERNA for Elena's Growth Scoop
Beyond creativity, the three required variables of a good B2B brand marketing campaign.
10 Ways Marketers Can Use AI to Improve Sales
by Linda Emma for MarketingProfs AI is here to stay, in spite of recent tech overtures to put on the brakes. Whether you choose to ignore it, embrace it, or teeter in between depends on where you intend to take your business. But if everyone else is onboard and you're not, don't expect to be thrown a life ring when your choice leaves you treading water. Artificial intelligence is a powerful tool that can help you define and home in on your ideal client, build marketing campaigns, measure results, and plan for the future. Try these 10 ways to use AI to…
How to Use The Query Function in Google Sheets
by Scott Weiss for HubSpot The query function is so helpful because it can replace the work of many other commands and replicate the functionality of pivot tables (a table that lets you group, compare, and summarize larger data sets). A query may seem complicated or overwhelming if you’re unfamiliar with Google Sheet functions. However, this is not the case, and you can start using the query function right now to filter and quickly look up data in your preferred format. Table of Contents What is a query in Google Sheets? What syntax should I understand to use the query function? How…
How to Use XLookup in Excel
by Lauren Farrell for HubSpot Working with large data sets is always tricky. Excel is one of the most powerful tools you can use to manipulate, format, and analyze large sets of information. Several well-known functions exist to help you look up specific matches within a dataset, like VLookup. But functions like VLookup had certain limitations, so Microsoft recently introduced the XLookup function to Excel. It provides a more robust method for finding specific values in a data set. Knowing how to use it effectively can drastically cut down the time you spend trying to analyze data in Excel. What…