Tag seo

by Sara Taher for Search Engine Land As an agency, consultant or in-house provider, delivering quality is a top priority. But what exactly defines a “quality” SEO service? Is it solely about achieving results? Or are there other important factors to consider? This checklist outlines key elements to assess and improve the quality of your SEO services.  Does price impact your service quality? No, price is not part of how customers would view the quality of your service. However, it can impact their expectations and their perception of the service value.  Did you know that popular methods for measuring service quality, like SERVQUAL,…

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by Rachel Fredrickson (Howe) for Search Engine Land Do you work on an enterprise ecommerce site? If so, chances are you have to optimize massive amounts of product pages using a product information management (PIM) system.  This article covers a step-by-step bulk product optimization process for SEO, highlighting some Excel formulas and third-party tools, including ChatGPT and Grammarly, to help make the process go faster for title tags, meta descriptions and product copy optimization. Managing and optimizing your ecommerce product data I’ll use some dummy PIM data as an example of my process. Depending on what you use to house your…

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by Benjamin Wenner  for Search Engine Land Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools.  This article explores Meridian’s key features, capabilities and limitations, comparing it with Meta’s MMM called Robyn. It delves into how Meridian leverages advanced techniques like hierarchical geo-level modeling, Bayesian methods and scenario analysis to offer actionable insights for cross-channel budget optimization and marketing strategy development. Understanding marketing mix models The marketing mix model empowers marketers to analyze how various marketing strategies influence sales and forecast future results. In essence, MMMs split the…

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by Stephanie Wallace for Search Engine Land A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Testing can help justify further investment or help prevent a potentially negative impact.  Why we need to test SEO strategies  Testing and proving a strategy is more important than ever as companies are looking really closely at the ROI of marketing in general and especially SEO. Decision-makers are looking for ways to justify their spend. When it comes to SEO, ROI is fairly ambiguous.  Whether we’re trying to forecast…

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by Adam Tanguay for Search Engine Land The rollout of Search Generative Experience (SGE) will change Google SERPs – that’s pretty much indisputable. Whether AI will dominate the SERPs altogether is up for debate.  If you’re reading a few strategically placed Google hints, you know there’s an alternative that makes it clear Google will still respect first-party perspectives and E-E-A-T-rich content. I’m talking about “hidden gems.” This article examines what hidden gems are, how we know Google’s committed to them as part of their future SERP strategy and your options for filling the SERPs with hidden gems that build positive exposure for your…

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by Tom Demers for Search Engine Land As Google continues to roll out massive updates, you may be looking to diagnose drops in organic traffic. A great tool to start with here (particularly if you’re in the NeverGA4 crowd or your GA4 reports just aren’t adding up) is Google Search Console. Google’s released a surprisingly useful guide of their own on this topic with some good high-level approaches to this diagnosis. The guide does dive into some of the most obvious Search Console reports for diagnosing drops: Date-based comparisons. Search types (web, images, video, news). Average position trends. Page reports. They mention looking at…

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by Olya Ianovskaia  for Search Engine Land A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can inadvertently undermine a site’s SEO performance.  This article examines the nuanced relationship between A/B testing and SEO.  The synergy of A/B testing and SEO A/B testing is the ultimate optimization tool. By directing traffic to two webpage variants (or more, in the case of multivariate testing), you can glean which version leads to better outcomes in terms of conversions, click-through rates, time on page, bounce rates…

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by Andrew Holland  for Search Engine Land It’s been a few months since the great SEO heist went viral online. You’ve probably heard all about it already. But what you need to learn is the untold story.  Because that changes everything. SEO robbery in broad daylight I’m not going over old ground here, but in case you missed it, here are the details. An SEO copied a sitemap. He then used his AI content tool to recreate thousands of pages of copy. He gained over a million monthly visitors. He told everyone about it. They got a manual action. As…

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by Marcus Miller  for Search Engine Land SEO can be complicated – in many cases, overcomplicated. It’s easy to get lost in the SEO rabbit hole, spending significant time with minimal results. This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond.  The four pillars of SEO The four key areas of SEO that site owners need to consider are: Technical SEO: How well your content can be crawled and indexed. Content: Having the most relevant and best answers to a prospect’s question.…

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