Archive June 30, 2023

Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong

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By Sharla Moody for Contently Recession. Downturn. Economic uncertainty. When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. It turns out that advice is dead wrong. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Data shows that proactive marketing “pays off” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. As two marketing professors put it in a 2020 Harvard Business Review article: “Firms that maintain their marketing spend while reallocating it to suit the context … fare better than firms that cut their marketing…

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How to Enable Macros in Excel

By in Information Technology, Marketing, Operations, Work Tag , , , , ,

by Nathan Ojaokomo for HubSpot Microsoft Excel’s versatility and sheer number of features make it one of the most complex software programs to master. While you might want to learn every feature in Excel, you’ll likely need to know just a limited number to get the best from the software. Macros are small and simple programs that can make your work much easier and are favored by expert users. The good thing is that learning how to enable macros is relatively easy, and in this article, we’ll show you how to enable macros in Excel, since they are disabled by default.…

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Brand Colors — Everything You Need to Know

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by Jenny Romanchuk for HubSpot Brand colors shape how people perceive your business. Up to 80% of snap judgments about products are solely based on color alone. That's right, 80%! Think about McDonald's for a moment. What pops into your mind? The yellow arches, right? McDonald's has done a fantastic job of using its colors to establish a memorable brand identity that stays with you long after you've finished your burger and fries. So why settle for a forgettable brand image that blends in with the crowd? Let's sprinkle some color into our article and discover the powerful connection between colors and…

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11 best AI writer apps of June 2023 (Top Picks)

By in Artificial Intelligence and Machine Learning, Content Marketing Tag , , , , ,

by Marketer Milk Team A successful content marketing operation needs three things — a good strategy, a good writer, and a good SEO assistant. Luckily, technology has advanced and we now have AI writers at our disposal. Let’s just say it — writers can be excessively proud people (this writer certainly can). They often believe they don’t need or benefit from outside assistance, from interfering editors to spell-checkers that keep defaulting to the wrong language. However, even the most self-reliant or awkward of scribes already uses technical tools to ply their trade. Word’s built-in error-correcting abilities, reputable online dictionaries and…

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AI Advertising: Pros, Cons, Tips & Examples

By in Artificial Intelligence and Machine Learning, Information Technology Tag , , ,

by Erica Santiago for HubSpot You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4 billion in 2028. But is AI something your brand should leverage in its next advertising campaign? To help you make that decision, here's what you need to know about AI advertising, including tips and examples. First, let's examine the pros and cons of leveraging AI in advertising.…

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How Ozempic Ushered In the Next Wave of Wellness Marketing

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by Lestraundra Alfred for HubSpot Every few years there’s a new buzzy fad in the wellness space that fuels industry growth. So far in 2023, Ozempic has taken the crown — and it has the potential to change marketing in the wellness industry. What is Ozempic and how did it get so popular? Ozempic, which was introduced in 2018, is a brand of semaglutide medication that was approved by the FDA for the treatment of type 2 diabetes. These injectable drugs promote insulin sensitivity to lower blood sugar levels and suppress appetite. While it’s intended to help manage diabetes, many…

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The unconventional Palantir principles that catalyzed a generation of startups

By in Business Management, Work Tag

by ADAM JUDELSON for Lenny's Newsletter Next in my special paternity-leave guest series, I’m excited to bring you an incredible post by Adam Judelson. Adam spent seven years at Palantir, where he led product for their flagship Gotham data platform. Below, Adam shares his most lasting lessons from his time at Palantir. After Palantir, Adam went on to lead product at Slingshot Aerospace, built a startup for Deloitte, and then served as president at mePrism, where he grew their data privacy marketplace from zero to 100 million data points protected. Adam is also a two-time founder and advisor to businesses ranging from scrappy drone…

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Taking bold steps in a changing marketplace

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by MARK DANCER for Mark Dancer on Innovating B2B The integration of renewable energy sources into the electric power system is revolutionizing the energy landscape, and electrical distributors are at ground zero—but the design and operation of the value chain for electrical products is uncertain and evolving, without a coherent vision. The National Association of Electrical Distributors (NAED) has stepped up, creating the Futures Group to explore the future and Office Hours to engage distributors, suppliers, contractors, startups, vendors, and communities in a thoughtful conversation and collaboration. I am thrilled to support NAED’s effort. This edition shares our first annual report on…

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How to Use The Query Function in Google Sheets

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by Scott Weiss for HubSpot The query function is so helpful because it can replace the work of many other commands and replicate the functionality of pivot tables (a table that lets you group, compare, and summarize larger data sets). A query may seem complicated or overwhelming if you’re unfamiliar with Google Sheet functions. However, this is not the case, and you can start using the query function right now to filter and quickly look up data in your preferred format. Table of Contents What is a query in Google Sheets? What syntax should I understand to use the query function? How…

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ICP Mastery: 3 methods to deliver more value to your target personas

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by Stewart Hillhouse for Mutiny The Efficient Growth Tour gathered CMOs and marketing leaders to learn how to drive measurable impact despite the turbulent market conditions of 2023. An executive panel featuring Emily Kramer (Co-Founder, MKT1), Mac McConnell (SVP of Marketing, Flexa), and Robin Spencer (Advisor, Clearbit) unpacked some key concepts that they've learned over their careers for making sure the marketing team is driving efficient growth.  One concept that everyone on the panel had strong opinions on was using your company’s ideal customer persona (ICP) as an important tool in your marketing team’s growth toolbox. Read on to learn three ways that you can get more value from your…

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