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Your local rankings look fine. So why are calls disappearing?

By in Marketing Tag

Written by Michel van Luijtelaar AI local packs and ads are shrinking organic space. New data shows why calls drop even when 3-pack positions hold — and what you must change. For many local businesses, performance looks healthier than it is. Rank trackers still show top-three positions. Visibility reports appear steady. Yet calls and website visits from Google Business Profiles are falling — sometimes fast. This gap is becoming a defining feature of local search today. Rankings are holding. Visibility and performance aren’t. The alligator has arrived in local SEO. The visibility crisis behind stable rankings Across multiple U.S. industries, traditional…

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7 custom GPT ideas to automate SEO workflows

By in Marketing Tag

Written by Roslyn Ayers How custom GPTs can be used in SEO, with example prompts for planning, analysis, reporting, and technical work. Custom GPTs can help SEO teams move faster by turning repeatable tasks into structured workflows. If you don’t have access to paid ChatGPT, you can still use these prompts as standalone references by copying them into your notes for future reuse. You will need to tweak them for your team’s specific use cases, because they are intended as a starting point. Working with AI is largely trial and error. To get better at writing prompts, practice with small tasks first, iterate…

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State Leave Laws Continue to Expand in 2026: What Multistate Employers Should Know

By in Human Resources

By gcobb  The new year, as always, brings with it new developments in labor and employment law. Likewise, the ever-growing labyrinth of state and local paid leave laws, including paid sick leave and family and medical leave laws, continues to develop in 2026. Some states have expanded their existing leave provisions, while others are enacting wholly new leave programs. As paid leave requirements grow and change, so too do compliance difficulties and litigation risks for multijurisdictional employers. Below is a summary of key developments in state and local leave laws, as well as states to watch as the year progresses.…

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7 real-world AI failures that show why adoption keeps going wrong

By in Artificial Intelligence and Machine Learning

Written by Bruce Clay From illegal trades to chatbot lawsuits, these examples reveal the operational, legal, and reputational risks behind failed AI deployments. AI has quickly risen to the top of the corporate agenda. Despite this, 95% of businesses struggle with adoption, MIT research found. Those failures are no longer hypothetical. They are already playing out in real time, across industries, and often in public.  For companies exploring AI adoption, these examples highlight what not to do and why AI initiatives fail when systems are deployed without sufficient oversight. 1. Chatbot participates in insider trading, then lies about it In an experiment driven by the…

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Top 10 AI Marketing Tools for Small Businesses in 2026

By in Artificial Intelligence and Machine Learning, Marketing

By Lauren Basiura Everyone knows it at this point, but AI is a big deal in modern marketing. Small businesses can now access tools that used to be limited to large enterprises. These platforms automate repetitive tasks, improve targeting, and help create more effective campaigns with fewer resources. Understanding which tools are worth the investment helps small teams compete more effectively. The right AI tools can manage social media, generate ad copy, optimize SEO, and analyze customer data – all while saving time and improving accuracy. Quick Takeaways AI tools help small businesses automate daily marketing tasks. Personalization and predictive…

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Paid Media Isn’t The Problem

By in Marketing

Last quarter, a B2B SaaS company came to us with a familiar complaint: “Our paid media isn’t working.” We pulled their CRM data. 47% of paid leads from the previous quarter were still sitting in “open” status. Never worked. Never touched. Just... sitting there. Their paid media wasn’t broken. Their system was. The Usual Suspects When paid underperforms, teams reach for the usual fixes. Restructure campaigns. Test new creative. Tighten targeting. Refresh audiences. Audit the bid strategy. All good stuff. All stuff that matters. We do it too. But here’s what we’ve learned after years of running paid for B2B…

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How to Adapt Your B2B Strategy for a B2P World

By in Sales

by Marc Fanelli The line between B2B and B2C has never been blurrier. B2B buyers expect the same level of relevance, responsiveness, and personalization in a B2B setting as they do when shopping for a new pair of headphones online. The shift to hybrid work, proliferation of digital channels, and rise of cross-functional buying committees have made traditional firmographic targeting increasingly obsolete. Enter the business-to-person (B2P) model. B2P isn't just a new acronym; it's a new strategic mindset. To stay competitive, B2B marketers must embrace the complexity of reaching real individuals across channels, devices, and roles. Done right, this shift unlocks…

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When search performance improves but pipeline doesn’t

By in Marketing Tag

Written by Corey Morris Strong rankings and traffic can mask post-click breakdowns. These breakpoints show where intent, conversion, and measurement fail. Many search teams are seeing better rankings, more visibility, increased traffic, and more leads. Yet feedback on pipeline, revenue, and sales outcomes isn’t showing the same positive results. When SEO KPIs are green and graphs are up and to the right, business outcomes don’t always reflect the same success. Why strong search performance doesn’t translate to business outcomes Search performance can look healthy on the surface while breaking down in places search teams don’t own or fully see. It’s tempting to turn…

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EntertainHR: Sherrone Moore and the Mental Health Obligations of Employers 

By in Human Resources

By Rob Entin, FordHarrison I am an alumnus of the University of Michigan.  My son is a junior there.  My closest friends went to school in Ann Arbor.  So did my father-in-law, brother-in-law, and sister-in-law.  Like all who bleed maize and blue, we believe that we have a responsibility to our university to embody the values of excellence, character, and integrity in everything we do.  So, when the news broke last month of former Michigan football coach Sherrone Moore’s termination for having an inappropriate relationship with his assistant and the details of his subsequent arrest, I vacillated between feelings of anger and shame.       This article will not delve into the details of the inappropriateness of Moore’s relationship with his assistant…

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Why Backlinks From Real Traffic Sites Boost Rankings More Effectively

By in Marketing

Backlinks have always been one of SEO’s most powerful ranking factors. But not all links are created equal – and in 2025, the gap between “good” links and effective links has never been wider. Search engines don’t just count backlinks anymore. They watch what happens after a link exists. Who clicks it? Does anyone read the page? Now is the time when you have to focus on the quality of the traffic if you want long-term results. Backlinks to high-quality sites that give valuable, relevant information always win compared to purely SEO-driven websites. Let’s break down why real-traffic backlinks matter…

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