account based marketing Archives

July 30, 2025

AI-Driven ABM: Scaling Precision and Impact for B2B Growth

By Nikki L in Artificial Intelligence and Machine Learning, Marketing Tag ABM, account based marketing

by Snowflake Marketing AI Council At Snowflake, we've seen how our AI tools are transforming outcomes for our customers. From saving 4,000 hours a year on manual email intake to treating more patients in emergency rooms to saving 75% of costs, AI in Snowflake is making a real impact on businesses around the world. That same transformative power is at work within Snowflake, too. In this article, we dive into how Snowflake's account-based marketing (ABM) team is using Snowflake AI tools to drive significant improvements in how we allocate resources and connect with high-value accounts. Precision Targeting Without Breaking the Bank Like many enterprise marketing teams,…

February 6, 2024

7 Challenges of Account-Based Marketing

By Nikki L in Marketing Tag ABM, account based marketing, account-based marketing

By Michael Brenner for Marketing Insider Group Account-Based Marketing (ABM) is really buzzing these days. Everywhere you look, there’s something new popping up about ABM – be it events, tech solutions, or those success stories and insights filling up our inboxes and social feeds. This buzz is stirring up some lively discussions, and let’s be honest, not everyone’s sold on it. As people who’ve been rooting for ABM for a while, we get where the skeptics are coming from. There’s a bunch of smart people who aren’t quite ready to jump on the ABM bandwagon. A lot of the pushback, we…

January 18, 2024

Why an ABM foundation makes your whole marketing strategy work harder

By Nikki L in Marketing Tag ABM, account based marketing

by Charlie Langley for Velocity Close Get the newsletter Raw, unfiltered, too-hot-for-Wordpress B2B marketing insights, straight to your inbox, every month. I hereby opt in to Velocity’s marketing crap. (Read our privacy policy to see what that means.)SubscribeSubscribe Most ABM campaigns are too narrow. Not in their focus, but in their ambition. Let me explain. If you have an ABM strategy, I’d bet my last stinkin’ dollar you made it in one of two ways. You either: Adapted your core story, messaging and tactics for a narrower Ideal Customer Profile (ICP). Or you: Made up new messaging and tactics for a narrower ICP…

May 26, 2023

Account Based What?

By Nikki L in Marketing, Revenue Tag ABM, account based marketing, b2b, revenue growth

by KAMIL REXTIN for 42 Slash 42/ MINIS Account Based What? KAMIL REXTIN MAY 11, 2023 4 2 Share Marketers are doing mental gymnastics, trying to define and redefine ABM. Then vendors are falling over themselves to sell new technologies at 100,000 price tags so 'marketers can do ABM' - But... it doesn't have to be that complicated. ABM is simply 'selling to your top 10-50 dream accounts', and the irony is that marketing *is not* in the driver's seat. Sales is. Fluffy theory aside, if you are asked to *put together* an ABM campaign or plan by your CXO tomorrow.…

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