account based marketing Archives

February 6, 2024

7 Challenges of Account-Based Marketing

By Nikki L in Marketing Tag ABM, account based marketing, account-based marketing

By Michael Brenner for Marketing Insider Group Account-Based Marketing (ABM) is really buzzing these days. Everywhere you look, there’s something new popping up about ABM – be it events, tech solutions, or those success stories and insights filling up our inboxes and social feeds. This buzz is stirring up some lively discussions, and let’s be honest, not everyone’s sold on it. As people who’ve been rooting for ABM for a while, we get where the skeptics are coming from. There’s a bunch of smart people who aren’t quite ready to jump on the ABM bandwagon. A lot of the pushback, we…

Why an ABM foundation makes your whole marketing strategy work harder

By Nikki L in Marketing Tag ABM, account based marketing

by Charlie Langley for Velocity Close Get the newsletter Raw, unfiltered, too-hot-for-Wordpress B2B marketing insights, straight to your inbox, every month. I hereby opt in to Velocity’s marketing crap. (Read our privacy policy to see what that means.)SubscribeSubscribe Most ABM campaigns are too narrow. Not in their focus, but in their ambition. Let me explain. If you have an ABM strategy, I’d bet my last stinkin’ dollar you made it in one of two ways. You either: Adapted your core story, messaging and tactics for a narrower Ideal Customer Profile (ICP). Or you: Made up new messaging and tactics for a narrower ICP…

Account Based What?

By Nikki L in Marketing, Revenue Tag ABM, account based marketing, b2b, revenue growth

by KAMIL REXTIN for 42 Slash 42/ MINIS Account Based What? KAMIL REXTIN MAY 11, 2023 4 2 Share Marketers are doing mental gymnastics, trying to define and redefine ABM. Then vendors are falling over themselves to sell new technologies at 100,000 price tags so 'marketers can do ABM' - But... it doesn't have to be that complicated. ABM is simply 'selling to your top 10-50 dream accounts', and the irony is that marketing *is not* in the driver's seat. Sales is. Fluffy theory aside, if you are asked to *put together* an ABM campaign or plan by your CXO tomorrow.…

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