Archive August 29, 2025

Beyond Algorithms: The Irreplaceable Human Elements of HR 

By in Artificial Intelligence and Machine Learning, Human Resources

By Lin Grensing-Pophal AI is reshaping human resources. From parsing resumes in seconds to analyzing workforce sentiment in real time, the efficiency gains are undeniable. But amid the disruption, a quieter conversation is happening—about the boundaries of what AI can and cannot (or should not) do in the HR function.  The truth is, while automation is optimizing many of the technical aspects of the field, the emotional, relational, and ethical dimensions of HR still depend on distinctly human capabilities. And according to some of the field’s most experienced voices, that’s not likely to change anytime soon.  “Some parts of HR…

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How to analyze your marketing funnel and fix costly drop-offs

By in Sales

Written by Benjamin Wenner Pinpoint where prospects disappear, what’s holding back conversions, and how to turn funnel data into marketing action that drives revenue. Your sales funnel is bleeding money.  Every day, potential customers enter your funnel, and somewhere along the way, they disappear.  The question isn’t whether you’re losing potential customers, it’s how many and where. Sales funnel analysis helps you find these leaks and fix them.  When done right, it can boost your conversion rates without spending any extra budget on ads. Start by mapping your funnel stages Before you can analyze anything, you need to understand what you’re…

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5 community-building tips I’ve learned from working in social media, TV, and nonprofits

By in Work

Written by: Cristina Jerome For the past ten years, I’ve lived and breathed marketing. I’ve run social campaigns, worked with influencers, created content, built affiliate programs, and everything in between. One factor unites everything: Every single winning strategy has always tied back to community. And more often than not, when an initiative flops, it’s because that community is missing. When brands fail to engage, there’s a sense that they’re just pushing content onto their audience, rather than bringing people into a conversation and engaging with them. Community has always been critical. But in 2025, it matters more than ever. That’s why…

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AI ate my traffic

By in Artificial Intelligence and Machine Learning

Written by Campaign Monitor Get it back with email. Have you noticed a dip in your organic traffic lately? You aren’t imagining it. AI-powered search engines, such as Google’s AI Overviews, ChatGPT, and Perplexity, are transforming the way people discover and consume content. Instead of clicking your link, users are getting instant AI-generated answers – often built from your content – without ever visiting your site. You’re still publishing and optimizing. But your results are shrinking. Welcome to the AI discovery era, where your hard-earned traffic is the appetizer on someone else’s plate. SEO isn’t dead – but it’s no longer yours Organic…

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Trade Show Booths That Attract Leads: 10 Tips for Exhibitors and Marketers

By in Marketing

Over 70% of businesses report generating new leads and boosting brand awareness through trade shows. Whether your business belongs to the automotive or tech-oriented industry, trade shows are always the best event to market your brand. However, lead generation at these events isn’t that easy. With large crowds, limited interaction time, and intense competition, standing out and connecting with the right audience can be tough. Standing out at a trade show requires more than just showing up, it takes a clear communication strategy that highlights your value and draws people in. With so many booths competing for attention, not every…

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What is the ideal length of a sales email? Insights based on 40 million emails

By in Sales

Written by: Mike Renahan Like most people, I don’t read all of the sales emails I get. When I do open an email, I skim its contents and immediately close out long, rambling messages, which is exactly why the search for the ideal email length is like Indiana Jones and the Holy Grail. It’s not about nitpicking word count; it comes down to holding the reader’s attention long enough to stick out in the never-ending sea of emails. One analysis of over 20 million cold emails found that the more people you email, the lower the open rates go. That statistic might as well…

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Is Sales a Profession, or a Craft?

By in Sales

BY GEORGE BRONTÉN At Membrain, our vision is to “Elevate The Sales Profession.” But is sales even a profession? Barry Trailer, the founder of Sales Mastery, LLC and former Chief Research Officer at CSO Insights, questions this label. After exchanging some thoughts on LinkedIn, Barry shared a paper he wrote that lays out the ways that sales fulfills the definition of a profession and the ways that it does not. What Is A Profession? Before we can discuss whether something is a profession, we have to define what we mean by “profession.” Barry points out that there’s a difference between calling someone…

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Data-Driven CRO: How to A/B-Test Like a Pro Without Wasting Ad Budget

By in Marketing Tag

by Ann Gerasimovich A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the right things, in the right order—and letting the data guide you. Here's how to build an A/B-testing process that actually supports conversion rate optimization (CRO) and protects your ad spend. 1. Stop guessing: Start with a clear hypothesis Guesswork leads to weak results and burns budget. You need a clear reason for every test you run. Use analytics tools to spot issues: Find pages with…

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The Great Decoupling of search and the birth of the agentic web

By in Work

Written by Darwin Santos What happens when being found no longer means being visited? The Great Decoupling is here – and it’s changing the web forever. This is the opening chapter of “The Last Click: How AI Agents Are Rewiring the Internet’s Attention Economy,” a series about how AI is changing the web. The email arrived at 3:47 a.m., marked urgent. Sarah Chen, head of content at a mid-sized publisher, was watching 20 years of assumptions collapse in real time. Her overnight analytics showed something impossible: search visibility had doubled in six weeks, yet traffic had fallen 30%. The charts on…

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Great Leaders Retain Their Talent – Strategies to Prevent Revenge Quitting

By in Human Resources

By Ryne A. Shermon Ph.D The workplace is undergoing significant changes. Moving on from quiet quitting, employees are now making bold, dramatic exits in what’s being dubbed “revenge quitting.” This phenomenon sees talented individuals leaving organizations due to unfulfilled promises, toxic cultures, and a lack of recognition.  And they’re not just slipping away quietly. They’re making sure their departure is noticed.  What’s behind revenge quitting? According to experts at Hogan Assessments, the key lies in the overall miscommunication and lack of alignment between employees and their workplaces. Revenge quitting isn’t just about frustration over daily tasks. It’s a breakdown in communication…

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