Archive December 8, 2025

Your ads are dying: How to spot and stop creative fatigue before it tanks performance

By in Marketing

Written by Ann Robison Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend your ads’ lifespan. The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper.  If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement falls, and cost-per-click (CPC) creeps up.  If you’re not, one day your former top performer is suddenly costing you money. Creative fatigue – the decline in ad performance caused by overexposure or audience saturation – is often the culprit.  It’s…

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Where Marketers Can Find Shelter From Distorted Email Metrics and AI Algorithm Interference

By in Email Marketing

by Mike Donoghue AI powered inbox filtering from Google and Apple impact more than 70% of emails received. Although AI in our everyday vernacular is a relatively recent phenomenon, that level of inbox infiltration didn't happen overnight. Dragged into the spotlight with recent antitrust and monopoly lawsuits, these tech giants have been testing various forms of inbox puppetry for over a decade. Gmail's tabbed inbox was introduced in 2013 as an optional feature that automatically sorts emails into categories, such as Primary, Social, and Promotions. That was swiftly followed with suggested responses from Smart Reply in 2014, which has morphed into what…

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Forecasting in Demand Generation

By in Marketing Tag ,

by KAMIL REXTIN AND  ALEJANDRA CÉSPEDES The Forecast That Looked Perfect Every B2B marketer has seen it. The neat little spreadsheet where every dollar of paid media scales in a straight line: Thanks for reading Slash by 42Agency! Subscribe for free to receive new posts and support my work.Subscribe 💰 $100K in → 📈 $800K pipeline out. So $200K in → $1.6M pipeline. Easy. I’ve been in those meetings. The models look airtight. Finance loves them. The board nods along. And then the campaign runs. Spend doubles. Pipeline doesn’t. By month three, the curve flatlines completely. Not because the media team…

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The tactical shift that led to 35,000% higher visibility on LinkedIn

By in Marketing Tag

Written by: Curt del Principe Sam Meller is the Head of Social for The Hustle, but we briefly got to borrow her for Masters in Marketing, because she makes everything she touches better. That’s how I got a chance to hear about a tactical content shift that led to a startling 35,000% increase in visibility on LinkedIn. When I heard this story, y’all, I threw an Asana card on our editorial calendar so fast I nearly broke my clickin’ finger. In short, it’s the cautionary tale of how even good content may not be the right content for your audience. And how, even in this data-soaked paradigm,…

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AI Is Reshaping ABM: How B2B Marketers Can Unleash Their Fullest Potential

By in Artificial Intelligence and Machine Learning Tag

by Patrick Shea Constant advances in tech and data can speed targeting, personalization, and campaign execution. But it's not as overwhelming as it sounds. B2B marketers have always been plagued by the paradox of too much choice—too many tools, too much data, too many "next big things" to chase. Artificial intelligence's rapid advances have only raised the volume, adding a mix of challenges and promise. For the moment, AI doesn't do much that humans can't. But it can do much of it faster. When used well, it can recreate and synthesize good-quality work at speeds and scales that were previously impossible…

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How to build authority when no one knows you yet

By in Business Management

Written by Claire Taylor You don’t need fame to earn trust. Build authority from zero with clarity, proof, and consistency that earn audience and algorithm confidence. Building authority when no one’s heard of you can feel like trying to join a conversation that’s already halfway done.  You’ve got something worth saying, but no one’s listening yet. In SEO terms, that’s tough – you need visibility to earn trust, but you need trust to gain visibility. The good news: you don’t need fame or a huge LinkedIn following to be credible. You just need to be clear, consistent, and trustworthy.  Authority today isn’t about…

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Exploring the real risk AI brings to the internet (and SEO with it)

By in Artificial Intelligence and Machine Learning Tag

Written by Cindy Krum As AI-generated content floods the web, what happens when humans stop being the primary creators or consumers online? A human look at Google, SEO, and the “Dead Internet Theory.” The idea of starting an article series about AI in a time when so many articles are being at least partially generated by AI and potentially primarily consumed by AI might cause one to pause and consider the value of the effort.  All of us digital marketers hope to find a future where we can still add value and find fulfillment in a world where our efforts and careers are…

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Why Do Large Language Models (LLMs) Love Press Releases?

By in Artificial Intelligence and Machine Learning

by Notified Working in B2B marketing, you've probably noticed how search has changed. You may have seen it reflected in decreasing organic traffic to your website. These days, your customers aren't always starting their research with Google. They're now asking questions on ChatGPT, Gemini, or Claude and relying on zero-click searches. As for what feeds these AI search results, here's what's really interesting: AI-driven search systems love well-written press releases. That's right; the format that's been around for decades is now the content type AI trusts the most. Let's unpack why and explain how you can use this to your advantage. The New…

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Why Your Employees Feel Gen AI Fears—and How to Win Them Over

By in Artificial Intelligence and Machine Learning, Human Resources

By Dr. Gleb Tsipursky Integrating Generative AI (Gen AI) into an organization is transformative, yet fraught with uncertainty for many employees. Transparency and consistent communication throughout this process are not optional; they are essential. By openly sharing progress, challenges, and milestones, organizations can transform fear into confidence and resistance into active engagement. Trust is built not by delivering a one-time announcement but through frequent, detailed updates. When employees understand where a project stands, what has been achieved, and what challenges lie ahead, they feel included rather than sidelined. Clear communication reduces speculation and prevents anxiety about the implications of new…

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What are the Latest Trends in Drip Email Campaigns for 2025?

By in Email Marketing

By Lauren Basiura Email is still one of the most consistent and effective ways to build connections and drive results. Even as platforms shift and new channels pop up, email has held its place because it delivers messages directly to people who want them. But in 2025, drip email campaigns are not the same as they were (even a few years ago). Marketing automation has reshaped how businesses deliver information, and trends are moving fast. To stand out, drip campaigns now need to be smarter, more personalized, and more tightly connected with the customer journey. Marketing automation tools give teams the…

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