AI-powered content management: How to make your workflows more efficient

by Julia McCoy  for Search Engine Land The digital world thrives on content. But managing that content for various channels and platforms can be a monumental task.  Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. AI technologies such as natural language processing (NLP), machine learning (ML) and computer vision are becoming integral components of modern content management systems (CMS). These technologies empower businesses to analyze vast amounts of data, extract valuable insights and automate repetitive tasks with remarkable accuracy and speed. Streamlining content management workflows In…

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How to Create Excel Charts and Graphs

by Sara Davidson for HubSpot Excel charts and graphs are tried-and-true tools for visualizing data clearly and understandably. But for those who are not native tech gurus, it can be a bit intimidating to poke around in Microsoft Excel. I’m here to share the foundational information you need, helpful video tutorials, and step-by-step instructions for anyone feeling like they are in over their heads. Organizing a spreadsheet full of data into an accurate and attractive chart isn’t sorcery — you can do it! Let’s go over the process from A to Z. Download 10 Excel Templates for Marketers What an Excel Chart…

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Are Companies Using Remote Work as a Scapegoat for Poor Corporate Performance?

By Lin Grensing-Pophal for HR Daily Advisor The evolving corporate landscape, particularly in the post-COVID era, has sparked a significant debate around Return-to-Office (RTO) policies. A recent Forbes article by Q Hamirani puts forward a provocative perspective: some CEOs may be using RTO mandates to mask poor management. RTO as a Mask for Poor Management “According to a recent research paper published by University of Pittsburgh, compelling evidence suggests that organizations are leveraging Return-To-Office mandates not to enhance firm value, but rather to reassert control and shift blame for poor performance onto employees,” writes Hamirani. “Contrary to the belief that RTO boosts company value,…

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5 Ways Companies Are Using A.I. in Order Fulfillment to Improve Operations

BY MARIA HAGGERTY for Inc. From significant achievements in the medical field to controversy surrounding its usage in media and entertainment, the topic of Artificial Intelligence (AI) is pervasive, touching almost every industry you can think of, including e-commerce. So, what kinds of innovations are altering e-commerce fulfillment, and how can businesses utilize them to improve operations? 1. Optimizing inventory management An effective inventory management system is the cornerstone of a successful retail operation. Having accurate, real-time visibility into inventory data allows companies to properly monitor inventory levels, predict customer demand, and ensure that the right mix of SKUs is occupying valuable warehouse space.…

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A Is For Authenticity

BY LINDSEY ANDERSON for biznology My series on the ABCs of Sales Leadership begins with Authenticity. Authenticity is one of the most important traits for a leader to embody and is critical for effective management, especially sales leadership. Sales, as a profession, is burdened with outdated archetypes like the sleazy snake oil salesmen or shifty, high-pressure car sales guy; so operating with authenticity and integrity is important in sales to counter these cliches. Authentic sales leaders are trusted advisors to their teams, peers, clients, and partners.  Why Authenticity is Critical What exactly is “Authenticity?” It means being honest, open, and willing to show your humanity…

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How to Fire Your Customers

BY HOWARD TULLMAN for INC. Mark Twain said that a banker is a fellow who lends you his umbrella when the sun is shining but wants it back the minute it begins to rain. I'd say his view was a little narrow, since plenty of investors are certainly charter members of the same unreliable club. The overnight run on Silicon Valley Bank and that institution's ultimate collapse -- which most of us believe was driven by the panic of a few key, well-connected, and cowardly VCs with social media megaphones -- is just one of the latest cases in point. As…

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How to Enable Macros in Excel

by Nathan Ojaokomo for HubSpot Microsoft Excel’s versatility and sheer number of features make it one of the most complex software programs to master. While you might want to learn every feature in Excel, you’ll likely need to know just a limited number to get the best from the software. Macros are small and simple programs that can make your work much easier and are favored by expert users. The good thing is that learning how to enable macros is relatively easy, and in this article, we’ll show you how to enable macros in Excel, since they are disabled by default.…

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How to Use XLookup in Excel

by Lauren Farrell for HubSpot Working with large data sets is always tricky. Excel is one of the most powerful tools you can use to manipulate, format, and analyze large sets of information. Several well-known functions exist to help you look up specific matches within a dataset, like VLookup. But functions like VLookup had certain limitations, so Microsoft recently introduced the XLookup function to Excel. It provides a more robust method for finding specific values in a data set. Knowing how to use it effectively can drastically cut down the time you spend trying to analyze data in Excel. What…

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“The Lean Startup” is Bullshit

by The B2B Growth Newsletter Hi all — After talking with approximately 2.4 billion B2B founders, I’ve realized one of the main root causes of everyone’s pain and frustration. “Experimentation.” We’ve been told since the dawn of the Lean Startup that we need to generate hypotheses, experiment, measure, learn, and pivot. But the Lean Startup’s experimentation orthodoxy is wrong and counterproductive for founders and GTM teams. Why? It assumes you can generate testable hypotheses and learn real things. Generally, you can’t. Every time you try to do this in a startup setting, you realize your hypothesis was dumb and wrong, but can never…

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