Category Marketing

Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy

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Written by: Caroline Forsey A Reddit advertising strategy used to be reserved for businesses targeting men. But the tides are turning, and I think it’s time for more brands to consider advertising on Reddit. While Reddit has always had more male users and still has an audience of 63.6% male users, Reddit’s visibility on Google has increased since its new partnership was announced in February 2024. Download Now: Free Ad Campaign Planning Kit According to Backlinko, the increase in users on Reddit since Q4-2023 is undeniable. I predict the audiences will slowly balance as more women discover Reddit and find it’s not the male-only…

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Refreshing content: How to update old content to drive new traffic

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by Jessica Foster Just like a deep “spring cleaning” clears out the clutter after a long winter or a rejuvenating scalp massage melts away stress after a tough work week, we all need a refresh occasionally.  The same goes for your website – which can quickly get cluttered with outdated, unoptimized content.  That’s why taking the time to reset, refresh, and re-optimize your content is so important. A content refresh isn’t just about tidying up, though.  It’s also about making room for new ideas, renewed value for your readers, and timely relevance in the eyes of search engines.  This can…

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How to Expand Your Marketing Channels Beyond Email: A ‘Crawl, Walk, Run’ Approach

By in Email Marketing, Marketing Tag , ,

by Ortto If you've landed on this article, you're probably worried about your email marketing. Perhaps you're doing everything "right"—following best-practices, considering email deliverability, and creating engaging content—but you're still not cracking the inbox. You're not alone. It's harder than ever for B2B and B2C marketers to reach their prospects and customers through email. However, rather than over-relying on email, marketers should use their marketing automation platform to reach their audiences in new and better ways. The crawl, walk, run approach outlined in this article will help you slowly diversify beyond email so you can test as you go and avoid overwhelm. Crawl: Add…

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You’re Doing Digital PR All Wrong: 7 Mistakes to Avoid

By in Marketing

By Lauren Basiura for Marketing Insider Group PR isn’t as simple as it used to be. We used to only focus on newspapers and TV, creating perfect press releases and building one-on-one relationships with journalists. But now, PR pros and business folks need to juggle a whole lot—SEO, social media, influencer schmoozing, you name it. It’s not just about pumping out press releases or sweet-talking journalists anymore. You’ve got to keep your finger on the pulse of online chatter and trends, too. Miss a beat, and you could find yourself in hot water, with one social media slip-up or a…

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Google Makes It Official: Content Marketing Is Now the #1 Ranking Factor

By in Content Marketing

By Michael Brenner for Marketing Insider Group Google’s thrown down the gauntlet: Content marketing is king of the SEO hill. If your business has been slow to give content marketing the crown in your marketing strategy, it’s time to hustle. The folks at Google aren’t being subtle about it. Their SEO Starter Guide is pretty clear: Awesome content influences your site more than any other factor. We’re talking blogs, tweets, emails, forum chats, you name it. Not convinced? The numbers speak for themselves. Content marketing can shoot your conversion rates through the roof, costing 62% less than traditional marketing while offering six times the…

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10 non-marketing books every SEO should read

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by Claire Taylor for Search Engine Land When you work in an industry like SEO, staying updated on new technologies is crucial. But, not all learning needs to be about link building, content or technical aspects of SEO. It’s also valuable to look outside of the industry. With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. 1. ‘Never Split the Difference’ by Chris Voss This book might seem an unconventional choice for an SEO, yet negotiation is a skill more embedded in our daily activities…

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Four Benefits of Employee-Generated Content for Your Business

By in Content Marketing

by Jesse Liszka for MarketingProfs You've heard of user-generated content, but how about employee-generated content? Of all the types of content at your disposal, employee-generated content (EGC) is the most effective at simultaneously building your brand's authenticity, attracting new talent, boosting job satisfaction, and driving social engagement. It not only fosters a culture that values the opinions of its employees but also communicates that culture of integrity to the masses. Why is it so effective? Because customers and jobseekers alike trust all types of user-generated content—including employee-generated—more than the content produced by your brand. So, what exactly is employee-generated content, what…

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Halos, Horns, and Content Marketing

By in Content Marketing

by B2B Marketing Directions If you've ever bought or sold a house, you're probably familiar with the concept of curb appeal. Curb appeal is the visual attractiveness of a house as seen from the street, and it's what creates a potential buyer's first impression of the house. Real estate professionals know curb appeal plays a big role in determining how quickly a house will sell and what the selling price will be. Good first impressions are also important for successful B2B marketing. Today, most potential buyers will form their first impression of your company based on the content you produce.…

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Why Blogging Is Dead

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By Michael Brenner for Marketing Insider Group Well, there you have it – blogging has finally breathed its last breath! Time to toss SEO out the window and forget about your loyal audience, because blogging is dead. Seriously, the most successful companies are ditching blog writing altogether. With the overwhelming wave of video content captivating audiences globally – 92.3% of internet users in 2023, to be exact – who bothers with the written word anymore? Yawn! Today, we’re exploring why blogging is dead, and how you can start taking advantage of new (and better) innovations, like ChatGPT, that will do all of your writing…

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What Social Media Marketers Spend Their Time Doing

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by Ayaz Nanji for MarketingProfs How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? Which parts of their jobs do they still have to handle manually? To find out, Sprout Social surveyed 500 social media marketers in the United Kingdom and the United States. Respondents say a typical workweek is spent tackling a wide range of responsibilities, including content creation and approvals (5 hours per week, on average), data analysis and reporting (3.8 hours, on average), and strategic planning (3.6 hours, on average). Social media marketers say the tasks they most wish they had more time for…

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