Tag roi

ROI-driven content marketing: Aligning strategies with revenue goals

By in SaaS Tag

by Julia McCoy for Search Engine Land In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make content work for your bottom line, you’ve got to align your strategies with your revenue goals. Let’s explore how to craft content that grabs attention and brings in the dollars. From choosing the right topics to getting your content in front of the right eyes, here’s how to turn your content efforts into real revenue drivers. What is content marketing ROI? Content marketing ROI…

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How to Elevate Your Affiliate Marketing ROI: Insider Tips from HubSpot Pros

By in Marketing Tag ,

by Lauren Mohr for HubSpot I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my take on it: Affiliate marketing is not for the weak. It demands a lot of time, effort, and dedication to succeed. But the challenge is what makes it rewarding. Download Now: Free Affiliate Marketing Templates The key to making it worthwhile? Using strategies to maximize your return on investment in your brand. Here are some core strategies we discuss with our affiliates that help them increase revenue. Affiliate Marketing Templates Track the sales, revenue, and profit from your affiliate and influencer…

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Decoding Event ROI: Understanding the Value Behind Events

By in Events Tag

by Ruth D., Originally published on LinkedIn Let's talk about something crucial but often shrouded in mystery: Return on Investment (ROI) for events. You see, pulling off a great event isn't just about the memories made; it's about proving its worth in a language everyone understands: numbers. So, let's dive into the nitty-gritty of measuring event success, the metrics that matter, and how to showcase the real value of those memorable experiences. First things first, what does success mean for an event? It's not just about ticket sales or bodies through the door; it's the whole enchilada. Think brand buzz,…

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7 LinkedIn advertising pitfalls: Where your B2B ads setup might stumble

By in Marketing Tag , ,

by Andrea Cruz for Search Engine Land LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. However, LinkedIn ad campaigns can sometimes stumble even with the best intentions. If you’re puzzled by your LinkedIn Ads setup going awry, you’re not alone. This article will dissect the critical factors that can undermine your once-promising ad setup, leading it down an unfortunate path.  By identifying these pitfalls, you’ll uncover the challenges and actionable solutions to steer your campaign back on track.  1. Insufficient audience targeting If you’re new to B2B marketing or used to seeing Meta’s…

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AI Advertising: Pros, Cons, Tips & Examples

By in Artificial Intelligence and Machine Learning, Information Technology Tag , , ,

by Erica Santiago for HubSpot You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4 billion in 2028. But is AI something your brand should leverage in its next advertising campaign? To help you make that decision, here's what you need to know about AI advertising, including tips and examples. First, let's examine the pros and cons of leveraging AI in advertising.…

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Bad Data Is Ruining Your Ad Campaigns—Here’s How to Fix It

By in Marketing Tag , ,

by Timur Yarnall at MarketingProfs The days of spray-and-pray advertising are dead. They have been for a long time. These days, audience targeting is a critical part of any marketing campaign. Most marketers use Big Data—the decade's sexiest buzzword—to target prospects. The bad news is that Big Data is worthless unless it's of the highest quality. Unfortunately, most ad campaigns are fueled by irrelevant, untrustworthy data. Bad-quality data costs companies on average nearly $13 million per year, according to a Gartner survey. If you don't have high-quality data, you're in a lose-lose situation: You lose out on potential customers because of mistargeted ads, and…

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Understanding B2B Marketing Metrics: Common KPIs in B2B Marketing…and How to Use Them!

By in Marketing Tag , , , , , , ,
Understanding metrics

Looking to measure your B2B marketing success? Learn about the most common key performance indicators (KPIs) and how to use them effectively If you're a B2B marketer, you know that measuring the success of your marketing efforts is crucial. By tracking and analyzing key performance indicators (KPIs), you can gain valuable insights into the effectiveness of your campaigns and adjust your strategy accordingly. But with so many metrics to choose from, it can be challenging to know which ones to focus on. In this article, we'll explore the most common KPIs for B2B marketing and how to use them effectively.…

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Handy Marketing Acronyms

By in Marketing Tag , , , , , , , , , ,

Marketing is a field filled with terms, phrases, and acronyms that can be confusing to those who are not familiar with the industry. In this article, we outline some of the most commonly used acronyms in marketing and their meanings. ROI: Return on Investment. This is a measure of the profitability of an investment, calculated by dividing the net return by the cost of the investment. In marketing, ROI is used to determine the effectiveness of a particular campaign or strategy. CPA: Cost Per Action. This is a metric used to measure the cost of a specific marketing action, such…

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