Tag cro

July 17, 2025

Accelerating impact from day one: A guide for new CROs

By Nikki L in Business Management Tag chief risk officer, cro, risk

The first few months in the chief risk officer role are critical to lay the foundation for success. By practicing six habits, CROs can differentiate themselves from day one. Stepping into the role of chief risk officer (CRO) comes with a lot of questions: Where to start, what to prioritize, and how to make an impact? The way new CROs approach these questions in their earliest months shapes their ability to achieve long-term success. To understand the mindsets, skills, and practices that work best for new CROs, McKinsey conducted in-depth interviews with more than 30 current and former CROs of major…

February 13, 2023

Handy Marketing Acronyms

By Nikki L in Marketing Tag acronyms, b2b, b2c, cpa, cro, ctr, kpi, marketing, ppc, roi, seo

Marketing is a field filled with terms, phrases, and acronyms that can be confusing to those who are not familiar with the industry. In this article, we outline some of the most commonly used acronyms in marketing and their meanings. ROI: Return on Investment. This is a measure of the profitability of an investment, calculated by dividing the net return by the cost of the investment. In marketing, ROI is used to determine the effectiveness of a particular campaign or strategy. CPA: Cost Per Action. This is a metric used to measure the cost of a specific marketing action, such…