Tag kpi

February 22, 2023

Understanding B2B Marketing Metrics: Common KPIs in B2B Marketing…and How to Use Them!

By Nikki L in Marketing Tag kpi, lead generation, marketing campaigns, marketing metrics, Return on investment, roi, social media engagement, website traffic

Looking to measure your B2B marketing success? Learn about the most common key performance indicators (KPIs) and how to use them effectively If you're a B2B marketer, you know that measuring the success of your marketing efforts is crucial. By tracking and analyzing key performance indicators (KPIs), you can gain valuable insights into the effectiveness of your campaigns and adjust your strategy accordingly. But with so many metrics to choose from, it can be challenging to know which ones to focus on. In this article, we'll explore the most common KPIs for B2B marketing and how to use them effectively.…

February 13, 2023

Handy Marketing Acronyms

By Nikki L in Marketing Tag acronyms, b2b, b2c, cpa, cro, ctr, kpi, marketing, ppc, roi, seo

Marketing is a field filled with terms, phrases, and acronyms that can be confusing to those who are not familiar with the industry. In this article, we outline some of the most commonly used acronyms in marketing and their meanings. ROI: Return on Investment. This is a measure of the profitability of an investment, calculated by dividing the net return by the cost of the investment. In marketing, ROI is used to determine the effectiveness of a particular campaign or strategy. CPA: Cost Per Action. This is a metric used to measure the cost of a specific marketing action, such…