Category Information Technology

The Evolving Role of AI in Benefits Administration

By in Artificial Intelligence and Machine Learning, Human Resources

By Bill Bellew for HR Daily Advisor The world of work is changing fast, with people working from home, in the office, or a mix of both. This keeps HR teams on their toes, especially when it comes to benefits. That’s where AI, widely known as Artificial Intelligence, comes in – like a super-powered assistant to help HR manage everything smoothly. AI can automate tasks, crunch data like a champ, and even give personalized advice. This means HR can be more efficient, make better decisions, and keep employees happy. Let’s explore three key opportunities where AI can improve benefits administration…

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What You Need to Know About OpenAI CustomGPT

By in Artificial Intelligence and Machine Learning

By Lauren Basiura for HubSpot Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to your business’s unique voice and needs? Well, according to OpenAI’s CustomGPT, now you can. That’s right—in a world awash with generic AI solutions, CustomGPT stands out by offering something that seems almost too good to be true: customization that actually meets your specific requirements. At Marketing Insider Group, we’ve seen our fair share of “next big things,” but we’re especially intrigued by CustomGPT. Why? Because it’s not just another tool in your digital arsenal—it’s claiming to be the craftsman…

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ROI-driven content marketing: Aligning strategies with revenue goals

By in SaaS Tag

by Julia McCoy for Search Engine Land In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make content work for your bottom line, you’ve got to align your strategies with your revenue goals. Let’s explore how to craft content that grabs attention and brings in the dollars. From choosing the right topics to getting your content in front of the right eyes, here’s how to turn your content efforts into real revenue drivers. What is content marketing ROI? Content marketing ROI…

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ChatGPT makes links more prominent

By in Artificial Intelligence and Machine Learning Tag

by Danny Goodwin for Search Engine Land ChatGPT now features “more prominent” links to sources in its responses for paid users, OpenAI announced. Links won’t appear in the free version of ChatGPT, however. Why we care. Brands, SEOs and content creators of all sizes have been extremely considered about the parasitic nature of generative AI. Large AI companies like OpenAI have consumed large amounts of web content and provided answers without attribution. The addition of links is a step in the right direction. However, it’s unknown whether people will actually click on those links. What it looks like. The links (or citations)…

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10 ChatGPT prompts for digital marketers

By in Artificial Intelligence and Machine Learning, Marketing Tag ,

by Digital Marketing Depot  for Seach Engine Land This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO. Learn best practices for interacting with AI and discover how to effectively leverage tools like ChatGPT to boost productivity, creativity, and strategic thinking. Each prompt comes with a detailed explanation and practical example, making it easy to apply AI to your everyday marketing tasks and challenges. Whether you’re looking to craft engaging content, analyze data, or manage potential crises, this guide will help you harness the potential of AI to take your marketing efforts…

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I Asked ChatGPT to Write 10 Different Marketing Internship Emails — Here’s What I Got

By in Artificial Intelligence and Machine Learning, Marketing

by Kayla Schilthuis-Ihrig for HubSpot I've never been more nervous about writing a job application email than when applying for my first marketing internship. I felt like everyone could tell I had no experience and was utterly desperate for that to change.  The jitters are normal, and I'll help make it easier today by showing you exactly how to write an internship email. Landing your dream internship requires a solid first impression, and your internship application email is the place to make this happen. Download Now: 17 Professional Email Templates First, we‘ll look at 10 internship email examples from ChatGPT, examining what bopped…

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Google’s March 2024 Search Update: The Battle Against AI-Generated Content

By in Artificial Intelligence and Machine Learning

by Ajdin Perco for Animalz Three Practices Google Now Considers Spam Google's update targets three practices the search giant now classifies as spam. 1. Scaled Content Abuse Scaled content abuse refers to mass-produced content created to game rankings, whether AI-generated or human-written. Google is cracking down on content that provides little to no value and is designed solely to manipulate search rankings. This includes content generated by AI tools without human oversight or curation. 2. Expired Domain Abuse Expired domain abuse involves repurposing expired domains to host low-quality content in an attempt to manipulate rankings. As Chris Long, VP of Marketing…

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I Asked ChatGPT to Write 5 Types of Counteroffer Emails — Here’s What I Got

By in Artificial Intelligence and Machine Learning Tag

by Sam Lauron for HubSpot You've made it through multiple rounds of interviews, the hiring team has selected you as their top candidate, and they’ve made you an offer. But you aren’t quite satisfied with all of the terms. This is where a counteroffer comes in. Counteroffers are expected. If you haven’t written a counteroffer email before or feel like it’s not something you need to do, it may be time to reconsider. According to a survey from Fidelity Investments, 85% of people who make a counteroffer receive at least some of what they negotiated. This can include an adjustment to…

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Shifts in data privacy are forcing a return to marketing fundamentals

By in IT Security

by Jenny Williamson  for Search Engine Land If we’re not already, we will be facing a reckoning in the world of search marketing. Over the last several decades, our industry has grown and flourished on an overabundance of data.  Search marketing is a heavily data-centric world. Hyper-specific targeting and personalized advertising tactics are the norm and pillars on which strategy, budgets and team structures are based.  This reckoning that’s upon us is directly because of the excess data availability level that we have been accustomed to. Users have become increasingly aware of what data is collected and how it is…

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10 Ways to Use AI for Sales Success [Infographic]

By in Artificial Intelligence and Machine Learning, Sales

by Ayaz Nanji for MarketingProfs Which tactics and strategies do salespeople who succeed with artificial intelligence tend to embrace? To find out, RAIN Group surveyed 250 sales leaders, managers, and sales enablement professionals about their use of AI. The researchers then looked at the behaviors of the 26% of respondents who said they have seen a significant or transformative impact from using AI to improve sales performance. An infographic (below) summarizes key findings from the research. It looks at 10 key behaviors of salespeople who see the most impact from AI; it also provides prompts related to each behavior. Check out the infographic:

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