Category IT Security

Shifts in data privacy are forcing a return to marketing fundamentals

By in IT Security

by Jenny Williamson  for Search Engine Land If we’re not already, we will be facing a reckoning in the world of search marketing. Over the last several decades, our industry has grown and flourished on an overabundance of data.  Search marketing is a heavily data-centric world. Hyper-specific targeting and personalized advertising tactics are the norm and pillars on which strategy, budgets and team structures are based.  This reckoning that’s upon us is directly because of the excess data availability level that we have been accustomed to. Users have become increasingly aware of what data is collected and how it is…

Read More

Your Passwords Suck (and How To Fix Them!)

By in Human Resources, IT Security, Work Tag ,

by National Cyber Passwords…we all have them…lots of them!! So many different logins these days and everyone can’t be the same. Why not? Because if one gets compromised, then they all get compromised. Amazingly enough, in 2021, the most used password was 123456.1 This should tell you that many people don’t give their passwords much thought. But does it really matter any longer? With Multi-Factor Authentication becoming a regular component of extended protection of one's user account access, are passwords still important?  YES. No matter how you look at it, a strong password can make things more difficult for an attacker…

Read More

CYBER SECURITY FUTURE IN THE WAKE OF CHATGPT AND AI

By in Artificial Intelligence and Machine Learning, Information Technology, IT Security Tag , , ,

by Megan Shaw for DNiF As technology advances, so do the tools and tactics used by cyber criminals. In recent years, the development of artificial intelligence (AI) and natural language processing (NLP) technologies has revolutionized the cybersecurity landscape. One of the most significant developments in this area has been the creation of ChatGPT, a large language model that can simulate human-like responses in real-time. While ChatGPT has many potential applications, it also poses several security risks. Let's explore the future of cyber security in the wake of ChatGPT and AI. The Threats of ChatGPT ChatGPT has several potential applications in the field…

Read More