Tag social media marketing

Maximizing Social Media for B2B Marketing: Strategies That Work

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by MARCO LABRE While often associated with B2C, social media is a powerful tool for B2B marketing when utilized strategically. Elevate your B2B social media game with these effective strategies designed to foster connections, showcase expertise, and drive business growth. đź“Ś Define Clear Objectives: Clearly outline your B2B social media goals. Whether it's lead generation, brand awareness, thought leadership, or customer engagement, having defined objectives guides your strategy. 🔍 Audience Segmentation: Understand your B2B audience. Segment them based on industry, roles, challenges, and preferences. Tailor your content to address the specific needs of different segments. 🔥 Create Valuable Content: Position…

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Social Media Marketing in 2024: The Smart Marketer’s Handbook

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By Lauren Basiura for Marketing Insider Group The digital landscape is a place where change is the only constant, where today’s winning strategy might be tomorrow’s old news. Not only does this make it hard to keep up as a user, but it’s especially challenging when you’re trying to master the art of social media marketing. But, you’ve come to the right place. Armed with the latest insights, the most effective strategies, and a deep understanding of the digital landscape, we’re sharing our knowledge and expertise with you in this comprehensive guide. By the end of this post, you’ll understand how to…

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Which Types of Social Media Posts Get the Most Interactions?

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by Ayaz Nanji for MarketingProfs Which types of social media posts tend to get the most interactions (likes, comments, and shares) for businesses on Facebook, Instagram, and Twitter? To find out, Emplifi examined data for millions of posts in various formats (video, image, reel, link, etc.) made by its clients between April 2022 and June 2023. Live video posts garner the highest number of median interactions for businesses on Facebook, the analysis found. GIF posts garner the highest number of median interactions for businesses on Twitter/X. Reels garner the highest number of median interactions for businesses on Instagram. Businesses that post reels to both Instagram and TikTok tend…

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5 SaaS Brands Doing Social Media Right In 2023 (Steal Their Strategy)

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by Jessica Tee Orika for FOUNDATION If you’re curious about how leading SaaS brands are using social media as a distribution channel, this piece is for you. I break down how five SaaS companies use these platforms, as well as tips on how you can use the channel to get your desired results.  Let’s jump right in.  1. Hootsuite  Hootsuite, a social media scheduling tool, invests in remixing existing content to fit different social media channels. The company knows that not everyone in its audience learns through reading or has the time to consume a 2000+ word article. So, its…

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