5 SaaS Brands Doing Social Media Right In 2023 (Steal Their Strategy)

by Jessica Tee Orika for FOUNDATION If you’re curious about how leading SaaS brands are using social media as a distribution channel, this piece is for you. I break down how five SaaS companies use these platforms, as well as tips on how you can use the channel to get your desired results.  Let’s jump right in.  1. Hootsuite  Hootsuite, a social media scheduling tool, invests in remixing existing content to fit different social media channels. The company knows that not everyone in its audience learns through reading or has the time to consume a 2000+ word article. So, its…

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Go Before The Intent And be Top of Mind When it’s Time to Buy.

by Funky Marketing There’s a significant shift happening in the B2B world. 𝗕𝘂𝘆𝗲𝗿𝘀 𝗮𝗿𝗲 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱 𝗶𝗻 𝗯𝘂𝘆𝗶𝗻𝗴 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗮𝗻𝗱 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝘁𝗵𝗲 𝘄𝗮𝘆 𝘁𝗵𝗲𝘆 𝗵𝗮𝘃𝗲 𝗮𝗹𝘄𝗮𝘆𝘀 𝗱𝗼𝗻𝗲. They want to buy in a way that is convenient for them, and that meets their specific needs. To stay ahead of the curve, you need to start developing demand for the way buyers buy now. And ok, you read this and you wanna learn more about it. You’ve never done this thing called demand whatever. You go to Google to learn about demand generation.Nope, not helpful. It’s the old way of…

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