Tag audience targeting

July 17, 2023

5 SaaS Brands Doing Social Media Right In 2023 (Steal Their Strategy)

By Nikki L in Marketing Tag audience targeting, brand awareness, engagement, engaging content, innovative strategies, social media marketing, social media platforms

by Jessica Tee Orika for FOUNDATION If you’re curious about how leading SaaS brands are using social media as a distribution channel, this piece is for you. I break down how five SaaS companies use these platforms, as well as tips on how you can use the channel to get your desired results. Let’s jump right in. 1. Hootsuite Hootsuite, a social media scheduling tool, invests in remixing existing content to fit different social media channels. The company knows that not everyone in its audience learns through reading or has the time to consume a 2000+ word article. So, its…

June 9, 2023

Find & accelerate your marketing advantages to grow much faster

By Nikki L in Marketing Tag audience targeting, campaign optimization, data-driven decision-making, marketing campaigns, marketing strategies, marketing tactics

by MKT1 Newsletter A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. To succeed at startup marketing, a company needs 3 things: Founders who approach marketing as a strategic lever, not as a service organization to sales. Founders need to value and enable marketing as they do other teams in the organization. As the company scales, it is critical that all leaders see marketing on equal footing with other teams. A team with go-to-market skillsets & storytelling ability. Early…