Category SaaS

ROI-driven content marketing: Aligning strategies with revenue goals

By in SaaS Tag

by Julia McCoy for Search Engine Land In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make content work for your bottom line, you’ve got to align your strategies with your revenue goals. Let’s explore how to craft content that grabs attention and brings in the dollars. From choosing the right topics to getting your content in front of the right eyes, here’s how to turn your content efforts into real revenue drivers. What is content marketing ROI? Content marketing ROI…

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SaaS SEO: The ultimate guide for 2024 (with real examples)

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by Omid G for MarketerMilk Two years ago, I quit my job leading SEO and content marketing at Webflow. During my time there, I was able to create a SaaS SEO content strategy that grew non-branded search traffic from 25K visitors a month to over 300K visitors a month — all while growing sign-up and paid conversion metrics (from SEO) by 20% QoQ (quarter over quarter). Webflow's blog SEO growth (I left at the start of 2022) During my “professional career,” I learned how to scale a SaaS website from 1-100. But I wanted to challenge myself to grow a…

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B2B demand generation is a must for SaaS and tech companies

By in SaaS Tag , ,

by Andy Alagappan B2B demand generation is a must for SaaS and tech companies. Strategies and tactics to draw in potential clients and convert them must keep up with the ever-changing tech world. To get started, you must understand your target audience. Identify their issues and show how your service or product is the answer. Research and analyze the competition to get the most out of your product placement. Build a strong online presence. Utilize digital marketing channels like content marketing, SEO, social media, and email campaigns. Educate and entertain prospects with your content - this will create trust and credibility. Lead nurturing strategies are key…

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The End of SaaS Is Closer Than You Think

By in SaaS

BY JOE PROCOPIO for Inc. As more and more companies hop on the A.I. train in what seems like a panicked game of musical chairs, the implication is that they're all investing in the future. It's a future where the machines do most of the work, if not all of it, and the executives sit back and reap the rewards, patting themselves on the back for having such keen foresight.  That might not be what's happening. In fact, it just might be actual panic driving the decisions in those executive boardrooms right now. Think about it for a minute. Artificial intelligence…

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4 Ways Artificial Intelligence Will Shape B2B SaaS Marketing

By in Artificial Intelligence and Machine Learning, Marketing, SaaS

by Jessica Tee Orika for Foundation Inc AI is gradually becoming ingrained in our everyday life at work (and outside work). The proof is everywhere you look: ChatGPT, Jasper, and other generative AI tools have become a big part of many brands’ martech stacks.  There are also enterprise software companies, such as Box, HubSpot, and Salesforce, integrating these tools into their products to stay relevant and maintain or increase market share. Plus, the AI market is on its way to a nearly $2 trillion USD valuation by 2030 if innovations keep up at this pace and we become even more…

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6 Pillars To Build Word Of Mouth Strategy For SaaS

By in Information Technology, Marketing, SaaS Tag , , , , ,

by FUNKY MARKETING As a SaaS company, word of mouth can be a powerful tool for driving new customers and retention. But how do you create word of mouth strategy for SaaS, in an industry where word spreads quickly online? There are six main pillars to consider when creating a word-of-mouth strategy for your SaaS company: 1. Creating a product that your customers will love and finding ways to help them succeed with your product Obviously, step one is to have customers that fit well with your product and love it so much they want to tell others about it. This…

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SaaS content marketing: From 0 to 500k visitors a month

By in Content Marketing, Information Technology, Marketing, SaaS Tag , ,

by Omid G for marketermilk I grew a SaaS company’s SEO traffic from 25k visitors/month to 500k visitors/month from content marketing. That’s a 1,900% increase. I’m going to lay out exactly how I did it in this post so you don’t have to go through years of struggling to figure it out like I did. This will be one of those articles that you read and refer to often. We are about to go over what content to create, how to create it, how to think about distribution, how to track ROI, how to find outsourced writers, and more. I…

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What is Churn? How Can It Be Negative? And What’s a Good Monthly Churn Rate?

By in Information Technology, SaaS Tag , ,

by Sid Jain at ChartMogul Churn gets a lot of bad press. Yes, it is complex. Yes, it is confusing. But as a metric, it is helpful.  In the early stages of building a company, churn gives you quick feedback which other metrics seldom do. You can run tests on your platform, and then see feedback within the next few days or months. Boom!  In this post, we go deep into churn. First, we answer a few key questions such as what is churn? What are its different types? And how can it be negative?  Then, we dive into churn…

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SaaS Content Marketing: Why You Should Focus on Bottom of the Funnel First to Drive Signups

By in Content Marketing, Marketing, SaaS Tag

By Benji Hyam for Grow & Convert If you talk to content marketers at SaaS companies (both in-house and other agencies), almost everyone will tell you that you need to focus on top of the funnel content first. Why? Because most marketers assume everyone starts at the top of the funnel and slowly makes their way down the funnel via nurturing and more content. The logic typically sounds like this: “Well first, the customer needs awareness: They need to know about the problem. Then, they need to consider different options: Look for solutions. Then they’ll convert: Sign up to try your solution.” Yes, in theory, every single customer for any product goes…

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