by Sid Jain at ChartMogul Churn gets a lot of bad press. Yes, it is complex. Yes, it is confusing. But as a metric, it is helpful. In the early stages of building a company, churn gives you quick feedback which other metrics seldom do. You can run tests on your platform, and then see feedback within the next few days or months. Boom! In this post, we go deep into churn. First, we answer a few key questions such as what is churn? What are its different types? And how can it be negative? Then, we dive into churn…
What is Churn? How Can It Be Negative? And What’s a Good Monthly Churn Rate?
