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Mimicking the masters: Octopus-inspired systems for deception and signaling

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by Tejasri Gururaj , Tech Xplore In a new study, scientists have introduced octopus-inspired deception and signaling systems using a stable nonacene-like molecule, marking a significant advancement in camouflage technology with potential applications in diverse fields. Deception and signaling systems refer to mechanisms that allow for dynamic modulation of color and appearance. These systems are designed to deceive or signal observers by changing their visible and near-infrared characteristics. Senior author Prof. Alon Gorodetsky from the University of California spoke to Tech Xplore about the team's motivation behind developing the system, saying, "My group has a long-standing fascination with the appearance-changing…

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2024 Creator Economy Predictions

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by Lestraundra Alfred for HubSpot Content makes the world go 'round (at least for marketers), but it can’t create itself. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Chances are, your brand has worked with creators in the past and likely will again. Currently valued at $250B, the creator economy is expected to reach $480B by 2028. This growth is fueled by increased cash flow from brands and higher demand for content. Per a recent study by IAB: 44% of advertisers plan to increase spend with content creators in 2024 Brands anticipate increasing creator…

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Link Prospects’ Personal and Business Data to Engage and Convert: The Awesome Power of B2B2C Linkage Data

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by Scarlett Shipp for MarketingProfs In today's complex and dynamic digital landscape, made up of countless advertising channels and disparate identifiers, achieving a reliable understanding of your ideal audiences can be a challenge for businesses and B2B marketers. Many solutions purport to have the ability to break down the often bewildering many-to-many connections into a manageable one-to-one identifier of individual customers. But B2B marketers must still overcome a considerable hurdle: connecting the personal and professional facets of a person's life and online presence, then tailoring their marketing based on the B2B2C insights that are uncovered. Linking those two aspects of your…

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5 Crazy Weird Products From 2023

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BY ALI DONALDSON for INC. Food and beverage brands got weird in 2023. Several companies rolled out truly wacky products this year, most of which were limited-edition brand collaborations likely designed to generate public buzz in addition to revenue. According to Samuel West, a psychologist whose corporate clients include Ikea, Johnson & Johnson, and Mars, these fun and playfully intentional self-owns by companies started popping up within the past decade, around the time Swedish Fish-flavored Oreos hit store shelves. West, who studies corporate failure and even founded a museum on the subject, says these purposefully strange products are designed to get our attention. That strategy certainly worked. Here are some of the…

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The Art of Interviewing: Four Tips for Conducting Engaging Podcast and Radio Interviews

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by Dave Purdy for MarketingProfs Engaging interviews lie at the heart of captivating podcasts, radio shows, and similar types of content. Interviews can captivate audiences, spark thought-provoking discussions, and offer unique insights into the minds of fascinating people. A great podcast or radio interview's fundamental pillar is authenticity, which involves actively listening, being engaged, and staying curious. Moreover, you need to conduct thorough research and have a loose outline of the interview to ensure there are no awkward breaks and to steer the conversation back on track if it gets derailed. The art of interviewing extends beyond conducting a rigid Q&A session.…

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Streamlining Your Business with AI Integration and Workflow Automation

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Keystone6 allows for the posting of content which we then curate to assure it meets certain quality standards. Contact us today to learn more! Image via Pexels Artificial intelligence (AI) has transformed the business landscape, promising to improve operational efficiencies, promote innovation, and boost productivity. As AI surges across all sectors, business leaders are rushing to integrate it into their workflows, but without the right strategy, it can be a daunting task. In this post shared by Keystone6, we offer some tips to help you harness the power of AI and integrate it into your existing business operations and workflows…

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Email Analytics [Research]: 8 Email Marketing Metrics You Should Track

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by Erica Santiago for HubSpot Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email, common marketing email mistakes, and what inspirational email marketing looks like. But at the end of the day, it doesn‘t matter how optimized my emails are if I can’t properly track my email analytics or if I'm unsure what metrics need my attention. Fortunately, my experience sending email marketing materials, such as newsletters, has given me a wealth of knowledge I'm happy to pass on to other marketers and business owners. Let's explore eight…

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Simplifying B2B GTM: Learnings From My Trip to the Market

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by Gloria Markova, originally posted on LinkedIn Launching a new product or service in the B2B tech industry brings with it both excitement and challenges. To ensure a successful market entry and unlock maximum growth potential, having a Go-to-Market (GTM) playbook is key. When I first faced the task of developing a GTM strategy, I found myself searching for resources to wrap my head around what GTM tangibly meant. I came to realize that there is no one-size-fits-all approach to GTM, and each playbook will be uniquely tailored to the product, industry, and market. However, I discovered a basic framework…

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