BY ALI DONALDSON for INC. Food and beverage brands got weird in 2023. Several companies rolled out truly wacky products this year, most of which were limited-edition brand collaborations likely designed to generate public buzz in addition to revenue. According to Samuel West, a psychologist whose corporate clients include Ikea, Johnson & Johnson, and Mars, these fun and playfully intentional self-owns by companies started popping up within the past decade, around the time Swedish Fish-flavored Oreos hit store shelves. West, who studies corporate failure and even founded a museum on the subject, says these purposefully strange products are designed to get our attention. That strategy certainly worked. Here are some of the…
5 Crazy Weird Products From 2023
