Archive December 29, 2023

How To Integrate Email Marketing With Other B2B Marketing Channels

By in Email Marketing, Marketing Tag ,

by SkaleGrow This article was originally published in the Elevate Your Marketing newsletter and has been repurposed and republished here with the author’s permission. Here is the link to the original article.  Today, we look at a topic known to many but is rarely seen as a tactic to boost the effectiveness of marketing campaigns in B2B businesses. I mean, everyone is using email marketing. Everyone knows the best practices – whether it’s about improving deliverability, increasing open rates, or getting more responses. But what is often forgotten or ignored is that email marketing is a powerful tool when used in conjunction with other…

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The Power of Personalization in B2B Marketing

By in Marketing Tag ,

by Amina Mazhar In the ever-evolving landscape of B2B marketing, the role of personalization has grown significantly in recent years. Gone are the days of one-size-fits-all marketing strategies. Today, businesses are recognizing the power of personalization in reaching their target audience effectively and building lasting relationships. In this article, we'll explore the use of personalization in B2B marketing and why it's a game-changer. Tailoring Content and Messaging: Personalization in B2B marketing involves tailoring content and messaging to resonate with specific individuals or companies. This customization can take various forms, such as addressing recipients by their names in emails, offering content…

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Navigating Business Growth: Proven Strategies for Success

By in Business Management Tag , ,

by Layla Colson In today's fiercely competitive business landscape, the pursuit of growth isn't just an aspiration; it's a prerequisite for survival. As an entrepreneur or business owner, the path to success often hinges on your ability to steer your venture towards expansion. To guide you on this journey, we have curated a set of pragmatic and battle-tested strategies that can propel your business toward enduring prosperity. Let's delve into these essential steps that revolve around the central theme of business growth. Build Relationships for Success Networking is the cornerstone of business growth. Attend industry events, seminars, and conferences regularly…

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3 Reasons B2B Companies Should Use Content Marketing in 2024 (with stats)

By in Content Marketing

by Sam Hajighasem In this blog, my focus is to highlight the crucial need for B2B companies to shift their attention towards social media marketing, more so than any other marketing approach. I'll be looking ahead to 2024-2025, a period I predict will be defined by the rise of B2B influencers. This trend is not just a passing wave but a fundamental change. Companies that are already embracing this shift are seeing a significant increase in lead generation and growth. Let's explore how and why social media is becoming an indispensable tool in the B2B marketing arsenal. 3 Reasons B2B…

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When Workers Can’t Afford to Stay on the Job

By in Human Resources

By Lin Grensing-Pophal for HR Daily Advisor Across the country and around the globe, people are facing historic inflation and other cost-of-living pressures, adding significant financial strain and concerns for their future financial security. Given the enormous media attention to these trends, this is hardly surprising. What is surprising, however, is how these conditions are impacting employee retention. Financial Strain May Lead to Turnover One could be forgiven for assuming that employees facing financial strain would hold onto their jobs for dear life. After all, primary employment is where the vast majority of Americans receive the lion’s share of their income. But recent…

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7 key metrics to measure content effectiveness

By in Content Marketing

by IQuanti  for Search Engine Land Measuring content performance in the ever-evolving world of digital marketing is a critical factor for success. Beyond the familiar metrics that have long-defined content performance, effective content strategy is more nuanced and requires more thought to measure success. Contrary to the common belief that low traffic equates to ineffective content, the issue might lie in ranking or conversion, not necessarily the quality of the content itself. In his informative SMX Next session, Wayne Cichanski, VP of search and site experience at iQuanti, hones in on the intricacies of digital content, specifically emphasizing its identity and…

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What do Your Leads… LEAD to?

By in Lead Generation, Sales

by Brian Basilico, The Bacon Guy If you are on LinkedIn, I am sure you have fallen victim to the connect and pitch. Chances are they got your name using Sales Navigator, a tool like ZoomInfo, or by looking at their connections and simply reaching out to their connections. You know how it works. Someone connects with you and says, “I am not trying to sell you anything”, and then keeps messaging you to act like they wanna be your friend. I had one guy the other day (who is a fitness coach) hit me up with a list of…

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10 Challenges Marketers Face When Implementing AI in 2023 [New Data + Tips]

By in Artificial Intelligence and Machine Learning, Information Technology, Marketing

by Zoe Ashbridge for HubSpot It’s no secret that embracing AI can come with a wide range of benefits for your marketing team — things like task automation, time and cost savings, increased productivity, and more. Despite these evident benefits, there is a lingering reluctance among many marketers to incorporate AI into their strategies. In our report, The State of AI in Marketing in 2023, we found that only 35% of marketers use AI in their role. So, we wanted to dive into the challenges that marketers face when working with AI and find ways to bridge the gap. Get Started with…

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Building a Virtual Training Program That Actually Works

By in Human Resources, Training

by Rebecca Riserbato for HubSpot In the past, onboarding involved sitting in a room and listening to your manager explain the role. Perhaps you’d take coffee breaks and grab lunch, but you almost always had to be on-site. However, since the COVID-19 pandemic, the world has changed. Virtual training has often become the default. There have been many benefits to this change — there are no geographic restrictions for who you hire and no need to pay for travel. Plus, you can be more inclusive, eliminating physical challenges that may affect employees. However, questions about effectiveness remain. Sales is a…

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The Best 30-60-90 Day Plan for Your New Job [Template + Example]

By in Human Resources, Self Improvement, Training Tag ,

by Erica Santiago for HubSpot I remember my first day at HubSpot. I was so nervous and had a million concerns swimming around in my head. Will I adapt to my new job? How long will it take for me to get the hang of things? Can I manage the workload and maintain a good rapport with my coworkers? Fortunately, my outstanding manager at the time prepared a comprehensive checklist to be completed over a few months, and it helped me slowly but steadily adapt to HubSpot. Fast forward a few years, and I'm a rockstar at my job. The…

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