Category Lead Generation

Lead generation funnels: A complete guide for growing sales & marketing teams

By in Lead Generation

Written by: Michael Welch When a company begins to scale, word-of-mouth alone can’t sustain predictable growth. Teams need a way to attract strangers, capture their information, and nurture trust until they’re ready to buy. Learn More About HubSpot's Sales Hub Enterprise Software Enter the lead generation funnel, which gives both sales and marketing visibility into what’s working, automates repetitive steps, and aligns around shared metrics like conversion rate and cost per lead. The result is a unified process that scales efficiently, improves lead quality, and keeps every new opportunity moving toward a close. This guide explains every stage of the lead…

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Top 10 Google Ads mistakes to avoid in 2026

By in Lead Generation, Marketing Tag

Written by Brad Geddes Optimize your PPC campaigns by tackling issues like inconsistent tracking, old negative keywords, blind reliance on AI, and more. Google Ads is constantly changing and evolving. With these changes come fresh mistakes PPC advertisers make in optimizing and managing their campaigns.  This article breaks down the most common mistakes of 2026 so you can avoid repeating them this year. Mistake 1: Inconsistent conversion tracking setup Optimization decisions rely on conversion data. If your tracking is inconsistent, your entire account data becomes skewed. When conversions use different attribution methods, count types, and conversion windows, the data applies unevenly across your account,…

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13 PPC Tools & Software to Help Your Ad Campaigns Crush It

By in Lead Generation Tag ,

by Pamela Bump for HubSpot I’ve seen it all — from pay-per-click (PPC) ads that had me clicking through before I knew it to campaigns that couldn’t stick the landing. If I could offer one piece of advice to companies creating ads, it’s this: Don’t wing it. Use PPC tools and software to understand ad performance and adapt as necessary. Why? Because there’s no middle ground with PPC ads. They either work as intended to capture your target market or get left in the dust. The right PPC tools can help marketers and sales teams track, monitor, and manage PPC…

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What do Your Leads… LEAD to?

By in Lead Generation, Sales

by Brian Basilico, The Bacon Guy If you are on LinkedIn, I am sure you have fallen victim to the connect and pitch. Chances are they got your name using Sales Navigator, a tool like ZoomInfo, or by looking at their connections and simply reaching out to their connections. You know how it works. Someone connects with you and says, “I am not trying to sell you anything”, and then keeps messaging you to act like they wanna be your friend. I had one guy the other day (who is a fitness coach) hit me up with a list of…

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How to beat the sugar rush of short term campaign leads

By in Email Marketing, Lead Generation, Marketing Tag , ,

by Cameron Williams for Velocity Does this sound familiar? “Our last campaign generated loads of leads! Why haven’t any of them become opportunities?.” “HUNDREDS of people clicked on our ad! Why is no-one signing up for a demo?” “We delivered a record number of MQLs to the sales team last quarter! So why aren’t they using them?” If it does, you’re not alone. Clients come to our door with problems like this all the time — the high of an influx of leads from the latest marketing campaign, quickly replaced by frustration and disappointment when none of them want to…

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The Top Benefits of AI for Marketers [State of AI Data]

By in Artificial Intelligence and Machine Learning, Information Technology, Lead Generation Tag , , , ,

by Erin Rodrigue for HubSpot The future of marketing is undoubtedly intertwined with AI. The question now becomes: how will you fold it into your work? The HubSpot Blog surveyed 1,300+ professionals to see how they use AI in their day-to-day work and where they see the biggest benefits of this technology. We hope these insights will help you find the best areas to supercharge your marketing with AI. Let's dive in. The Top Benefits of AI for Marketers   1. 67% of marketers say the biggest benefit of AI is the ability to create content faster. If you're in marketing, your…

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Should gated content be part of our marketing strategy?

By in Content Marketing, Lead Generation, Marketing Tag , ,

by LIZ CHRISTO for Dear Stage 2 DEAR STAGE 2: Are we gating content this year? ~Asking for a friend DEAR ASKING FOR A FRIEND: To gate or not to gate, that is the question. I called on a friend, Margaret Kelsey, to help tackle this question. You might know her from her work at Invision, Appcues, and OpenView or as the co-host of new marketing podcast, Don’t Say Content. Who better to weigh in on this pressing content question? Unfortunately, we can’t give you a one-size-fits-all reply here. BUT, it’s worth noting that 62% of B2B marketers are employing gated content as one pillar in…

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How to Build a LinkedIn Strategy

By in Lead Generation, Marketing Tag , , ,

by RACHEL KARTEN for Link In Bio I’ll admit it: I’ve never thought of LinkedIn as a priority platform. Likely because most of the brands I’ve worked with are consumer-facing and I’ve generally found a lot of the posts on there fairly cringe. But that’s changing. Between the reach I’ve gotten lately on personal posts promoting this newsletter and the potential demise of a not-to-be-named platform, I’m starting to see the LinkedIn light. For today’s interview, I reached out to someone who has a lot of LinkedIn knowledge and has been a believer for awhile now. Chris Kim is the Director of…

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You’re So Vain: The ‘Me, Me, Me’ POV—How to Avoid the Most Common Sin in Marketing

By in Lead Generation, Market Research, Marketing Tag , , , ,

by John Furgurson for Marketing Profs I guess vanity's not technically a sin. It didn't make the list of the seven deadliest, anyway. But the "look at me" approach to messaging and copy is certainly one of the most common mistakes in marketing. How many times have you seen a social media post with a look-at-me selfie and a headline like "We just got our product on Amazon!" Or the equally meaningless "My book's an Amazon bestseller." (For a five-hour period in a tiny, esoteric category.) Who cares?! Many people would argue that's what social media is good for, but the "me, me,…

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Demand Generation Demystified

By in Lead Generation, Marketing Tag , , , ,

by KAMIL REXTIN for 42 Slash What is Demand Generation? If you believe the gurus on social media selling services, demand generation is about putting out content, amplifying it with paid spend, and hoping your prospects come into the funnel.  Wishful thinking. Demand Generation (DG) is an umbrella that includes customer acquisition (channels, content, and strategies) and infrastructure (how do the systems and technologies support the revenue teams - for example, what happens once you implement a tool to help Sales & Marketing to be more efficient at generating revenue). DG, in our experience, is about understanding the job is done…

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