Tag generate more leads

May 24, 2023

Demand Generation Demystified

By Nikki L in Lead Generation, Marketing Tag demand generation, drive growth, generate more leads, increase conversion rates, key strategies

by KAMIL REXTIN for 42 Slash What is Demand Generation? If you believe the gurus on social media selling services, demand generation is about putting out content, amplifying it with paid spend, and hoping your prospects come into the funnel. Wishful thinking. Demand Generation (DG) is an umbrella that includes customer acquisition (channels, content, and strategies) and infrastructure (how do the systems and technologies support the revenue teams - for example, what happens once you implement a tool to help Sales & Marketing to be more efficient at generating revenue). DG, in our experience, is about understanding the job is done…

May 12, 2023

Employee-Driven Content: A 4-step Framework on How to Get Started

By Nikki L in Content Marketing, Lead Generation, Marketing Tag employee-driven content, empower your employees, generate more leads

by JASON BRADWELL for B2B Byte You’ve got to invest in more content. “Damn Jason, what is this - 2005? We’ve been creating content for years!” …to which my response would be… “Sure. But when did you last create good content?” If the recent phenomenon that is ChatGPT has taught us anything, it’s that we are on the precipice of a huge acceleration in the publication of mediocre marketing collateral. Particularly on blogs. Volume is no longer the aim of the game. Dialling in on doing less that says more must become the new normal. And a great way to do this is by investing in employee-driven content. Here’s a…